Big Brother has seen a dramatic drop in viewing figures nearly one week one from its launch.
The show returned after a five year hiatus and drew in 2.5million on its launch show on Sunday.
However the show has faced fierce competition in the primetime 9pm slot as it goes head to head with Married At First Sight.
Viewing figures plummeted to 880,000 on Thursday, with MAFs beating them in the ratings war.
The E4 dating show, which follows strangers who meet for the first time on their wedding day, has been a hit for the broadcaster thanks to its explosive storylines.
Drama: Big Brother has seen a dramatic drop in viewing figures nearly one week one from its launch
Competition: While the show has attracted much hype on social media, it was beaten by ITV2 reality show Married At First Sight according to the rating figures
Despite losing the ratings war, ITV told MailOnline Sunday’s launch show hit the top spot as the joint highest overnight show of the year for ITV2.
They also stated that the series was the most watched digital programme of the day on four nights of television last week.
With the new series now well under way, Farida was the first housemate to face eviction on Friday night.
The 50-year-old make-up artist jumped up and down and flung her arms in the air as she shouted: ‘Yes!’ while making her swift exit.
Farida was up for eviction against NHS manager Kerry who was in tears as she waited in suspense for the news to be announced.
An excited Farida said: ‘I had the most amazing time. Thank you everybody for making the effort and coming tonight.’
Yet Big Brother fans have also slammed a change to the way nominations are handled on the new reboot of the show.
Fall in numbers: While 2.5 million people tuned in for the hotly-anticipated launch show last Sunday night, by Thursday’s episode only 880,000 people tuned in
Negative comments: Fans have slammed the slammed a change to the way nominations are handled on the new reboot of the show as they complained watching nominations on the main show was ‘redundant’
Let down: Despite the success and hype surrounding Sunday’s show, it seems Big Brother’s return has not received the success producers expected
Reaction: Taking to X/Twitter, one user wrote: ‘Why have we found out who is nominated before seeing the nominations, kinda silly hope this is a one time thing #BigBrother’
Viewers were surprised to find out who was up for nomination this week on spin-off show Late & Live, rather than on the main show.
Hosts AJ Odudu and Will Best confirmed Kerry and Farida had been nominated on Late & Live, with viewers saying it made watching nominations on the main show ‘redundant’.
Taking to X/Twitter, one user wrote: ‘Why have we found out who is nominated before seeing the nominations, kinda silly hope this is a one time thing #BigBrother’.
Another agreed, adding: ‘Bit strange how they are only revealing the nominations on Late & Live and not on the main show.’
A third wrote: ‘Revealing nominations on Late & Live is an interesting choice. I guesss it has meant more content in the main show for the first week but it shouldn’t be a regular thing.’
A fourth penned: ‘It’s stupid AJ and Will giving away who is up for eviction on the main show long before we see nominations. It makes watching nominations completely redundant and takes all the fun out of the process.’
A fifth added: ‘So strange doing nominations on Late & Live???’
