Bella Hadid ‘shocked’ by Adidas campaign referencing 1972 Olympics terrorist attack

Bella Hadid has broken her silence over the recent controversial Adidas campaign by expressing that she is ‘shocked’ in a statement uploaded to her Instagram stories on Monday. 

The supermodel, 27 – who recently hired lawyers after her Adidas SL72 campaign was pulled – starred in the retro sneakers campaign but soon faced backlash due to the ad referencing the 1972 Munich Olympics that saw terrorists kill 11 Israelis. 

The pro-Palestinian star penned a lengthy message to her followers and began with, ‘For those of you who do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with adidas.’ 

Hadid expressed she ‘would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.’ 

‘In advance of the campaign’s release, I had no knowledge of the historical connection to the atrocious events in 1972. I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign.’ 

Bella Hadid, 27, has broken her silence over the recent controversial Adidas campaign by expressing that she is 'shocked' in a statement uploaded to her Instagram stories on Monday; seen in May in Cannes

Bella Hadid, 27, has broken her silence over the recent controversial Adidas campaign by expressing that she is ‘shocked’ in a statement uploaded to her Instagram stories on Monday; seen in May in Cannes 

The supermodel starred in the retro sneakers campaign but soon faced backlash due to the ad referencing the 1972 Munich Olympics that saw terrorists kill 11 Israelis

The supermodel starred in the retro sneakers campaign but soon faced backlash due to the ad referencing the 1972 Munich Olympics that saw terrorists kill 11 Israelis

Hadid expressed she 'would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind'

Hadid expressed she ‘would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind’

Previous Article

Shiloh Jolie-Pitt's Name Change Hearing Delayed

Next Article

Travis Barker's Boarding Pass from 2024 Trip in Australia for Sale

Subscribe to our Newsletter

Subscribe to our email newsletter to get the latest posts delivered right to your email.
Pure inspiration, zero spam ✨