Bad Bunny Breaks Spotify Records After Super Bowl

Man of the moment  has smashed streaming records after his blockbuster halftime show on Sunday night.

The Tití Me Preguntó singer, 31, wowed crowds as he headlined the Apple Music Super Bowl LX Halftime Show at the Levi's Stadium in Santa Clara, .

Puerto Rican star Bad Buddy (real name Benito Martínez Ocasio) brought his Latin roots to the stadium with his catchy hits including NUEVAYoL, DtMF and EoO. 

Following his historic performance he earned 183.7 million streams on Spotify in one single day - February 9.

This marks the biggest streaming day for a male artist since he previously set the record in 2024 and the highest single-day total for any artist in 2026.

Bad Bunny was Spotify's most-streamed artist globally in 2025, generating more than 19.8 billion streams on the platform throughout the year. 

The achievement saw him reclaim the position back from , who held the title for two consecutive years in 2023 and 2024.

His halftime show just fell short of the all-time viewing record, coming fourth behind , and .

The 15-minute bonanza at Levi's Stadium averaged 128.2 million viewers between 8:15pm and 8:30pm, according to official data released by Nielsen on Tuesday.

The record, set by Kendrick Lamar last year, is 133.5m, while Michael Jackson grabbed the attention of 133.4m in 1993 and Usher 129.3m in 2024.

Bad Bunny can, though, celebrate the fact that his numbers far eclipsed Turning Point USA's rival 'All American' show, which peaked at 6.1 million and sat around the 5m mark for much of the live stream.

The TPUSA show, headlined by Kid Rock with performances from the likes of Brantley Gilbert, Lee Brice and Gabby Barrett, now has 21 million overall views on YouTube.

Bad Bunny, meanwhile, has 62m - but the real win came in the form of live TV viewing figures, and social media coverage in the days since.

Incredibly, clips of the Puerto Rican singer have recorded a total consumption of four billion views in the first 24 hours - up 137% year-on-year - and the top three most-viewed NFL social posts in history are all clips from Bad Bunny's show, led by his 'Only Thing More Powerful Than Hate Is Love' finale.

In total, the clips posted by the NFL's social team have been viewed for over 115 years on social media platforms.

 blew the minds of fans and viewers as he headlined the halftime show a with surprise support from and .

Gaga made an unexpected appearance alongside the star after his opening medley and sang Die With A Smile - but a rearranged Salsa-style version.

Ricky Martin also joined the show later to perform Lo que le pasó a .

'As a lady gaga fan and a bad bunny fan this halftime show was straight up crack in my veins,' one fan gushed on X.

'bad bunny and Gaga's relationship is the cutest thing ever,' another viewer enthused. 

'Bad Bunny was fantastic! I loved the vibes and the whole look/feel. Plus Gaga and Ricky? A+ Benito!!' read one person's review.

Another viewer felt similarly and praised the visual elements of the halftime show.

'Production ten, set design ten, visual concept ten, choreography ten, lady Gaga Ten, Bad bunny you get ten ten tens across the board,' they wrote. 

Others noted that the guest spot was fitting, as Bad Bunny is an avowed fan of Lady Gaga.

'the fact that bad bunny is little monster and got lady gaga on stage with him, a successful fanboy 😭,' one viewer wrote.

Bad Bunny's mostly Spanish set began with Tití Me Preguntó, which he sang while walking through a sugar cane field that had been constructed on the field.

He was dressed in a short white shirt and white trousers with drawstrings from Zara, and he carried a football in his white-gloved hands. 

In addition to Pedro Pascal, the crowd was populated by stars including Cardi B and Jessica Alba. 

To conclude the show he shouted 'God bless America!' before reciting the names of Latin American countries that many immigrants in the US hail from, adding the US and Canada and his 'motherland,' Puerto Rico, at the end. 

Behind him, an electronic billboard read: 'The only thing more powerful than hate is love' shone out above the field.

Then Bad Bunny slammed the football he was carrying to the ground as fireworks went off on the perimeter of the stadium and red, white and blue smoke filled the air in distinct columns.