A music promoter has revealed the reason he believes Splendour In The Grass was cancelled.
Danny Grant shared a TikTok video explaining that the iconic music festival acts were too ‘diverse’.
‘They have had a nightmare three years and were trying to diversify too much,’ the promoter, who runs the Hello Sunshine Festival, said in the video.
‘They went from Kylie Minogue to [American rapper] Future and they were probably aiming at crowds that didn’t want to see each other.’
He added: ‘I don’t think there was much of a crossover. It did the opposite of what they were hoping for.’
Australian rapper Illy also weighed in and claimed the issue is ‘more cultural than cost of living’-based as people aren’t going to pay money to see acts they aren’t interested in.
‘Australian music CULTURE is broken,’ he wrote on X.
‘Yes Falls, Groovin, and now Splendour (not to mention countless smaller ones) go under, but Pink just did 20 stadium shows, Taylor Swift did 600,000+ tix, Fred again 100,000+ in a day.. it’s both, but it’s more cultural than cost of living.’
Illy also claimed Australian music has ‘suddenly got worse’ as people won’t spend ‘money to go see acts they don’t want to’.
TikTok user sarahhl0uise also claimed Aussies aren’t going to pay to go see local artists.
‘The line ups are f***ing shit. No one wants to spend $200 to go see a fully Australian lineup with no international acts and if there are international acts, they are not that exciting,’ she said.
‘People are sick of seeing the same Australian artists over and over again. Give us some variety, there is no variety anymore and pull in the international acts.’
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A music promoter has revealed the real reason Australian festivals are getting cancelled after Splendour In The Grass became latest music event to fall. Pictured: Kylie Minogue who had been set to headline the event
Kylie Minogue had been set to headline Splendour In The Grass but organisers confirmed on Wednesday that they have had to cancel the 2024 festival.
It is the latest in a long line of Aussie music festivals to have been axed, after Groovin the Moo was forced to cancel just two months before it was set to kick off.
Following the shock news, Dance Monkey singer Tones and I took to her Instagram Stories to issue a dire warning about the future of music festivals Down Under.
She urged fans to support local artists and events as well as huge global names as she warned that Australia won’t ‘have any festivals’ left amid the cancellations.
She said: ‘Splendour in the Grass 2024 has been cancelled and it’s pretty sad as we also lost Groovin the Moo and Falls Festival in the past few years and we don’t know if it’s going to come back.
‘I think that it’s important now more than ever to buy tickets to your favourite bands, go to live shows, go to festivals even if you just love the atmosphere, because these guys aren’t coming back – some of these festivals can’t and they need that support.
‘I understand that everyone gets so excited when overseas artists come over, and that’s really exciting, but soon we’re really not going to have any festivals left, which is not only going to deter overseas acts from coming over but it’s really going to hinder the up-and-coming Australian live music scene.
‘Do your best to support local artists and local festivals in your own country if you can.’
Tones and I previously performed at Splendour in the Grass back in 2019, when she rose to global fame with her smash hit Dance Monkey.
![Australian music festivals are being cancelled due to their diversity, says music promoter 3 TikTok user DannyRants shared a video, explaining that the iconic music festival was trying to 'diversify too much'](https://i.dailymail.co.uk/1s/2024/03/27/23/82975107-13246661-image-a-47_1711581506032.jpg)
TikTok user DannyRants shared a video, explaining that the iconic music festival was trying to ‘diversify too much’
![Australian music festivals are being cancelled due to their diversity, says music promoter 5 Organisers confirmed on Wednesday that this year's festival, due to be held from July 19 to 21 at the North Byron Parklands, had been cancelled](https://i.dailymail.co.uk/1s/2024/03/27/23/82934507-13246661-Organisers_confirmed_on_Wednesday_that_this_year_s_festival_due_-a-9_1711583186050.jpg)
Organisers confirmed on Wednesday that this year’s festival, due to be held from July 19 to 21 at the North Byron Parklands, had been cancelled
Organisers confirmed on Wednesday that this year’s festival, due to be held from July 19 to 21 at the North Byron Parklands, had been cancelled.
They confirmed that ticket holders will be refunded and said the three-day music event, will be ‘working hard to be back’ in years to come as its future remains uncertain.
A statement read: ‘With a heavy heart, we’re announcing the cancellation of Splendour in the Grass 2024, originally scheduled from Friday 19 July to Sunday 21 July in Ngarindjin / North Byron Parklands.
‘We know there were many fans excited for this year’s line-up and all the great artists planning to join us, but due to unexpected events we’ll be taking the year off. Ticket holders will be refunded automatically by Moshtix.
‘We thank you for your understanding and will be working hard to be back in future years.’
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![Australian music festivals are being cancelled due to their diversity, says music promoter 9 Australian rapper Illy also claimed the issue is 'more cultural than cost of living ' as people aren't go to pay money to see acts they aren't interested in](https://i.dailymail.co.uk/1s/2024/03/27/23/82974719-13246661-image-a-49_1711581525894.jpg)
Australian rapper Illy also claimed the issue is ‘more cultural than cost of living ‘ as people aren’t go to pay money to see acts they aren’t interested in
Since its inception in 2001, Splendour in the Grass has been held in various locations across NSW and Queensland.
At the height of its popularity, the festival attracted 50,000 revellers across the three days.
In January, ValleyWays – a music festival featuring some of Australia’s biggest bands – was cancelled just weeks before it was set to take place.
ValleyWays was getting ready to host revellers at Onslow Oval in Camden, in Sydney’s southwest, on February 17, until it was announced that it will not go ahead.
The festival was created in 2022 by Hottest 100 winners The Rubens in partnership with TEG MJR, a touring and events business that is set to tour Hans Zimmer through Australia.
In the same month, Tent Pole Music Festival cancelled their event just weeks before it was due to kick off with organisers, blaming the ‘impossible’ economic climate.