Aussie influencer Karina Irby slammed for selling $218 ‘tacky’ sleepwear: ‘I wouldn’t even buy these if they were at Kmart’

Karina Irby is the latest Australian influencer to face the wrath of her followers after releasing a new brand that loyal customers have deemed to be a ‘tacky’ and ‘too expensive’.

The bikini mogul and OnlyFans creator, 34, this week launched Moana Smile Club — the much-hyped sleepwear and activewear extension of her successful Moana Bikini brand. 

Her ‘skin friendly’ pyjama sets retail for between $158 and $218, a price Karina’s followers have been quick to point out is well above what the average Aussie can afford.  

‘Girl I was so excited until I saw a pair of pants was $80 and now I’m heartbroken,’ one follower commented on Karina’s announcement post. 

Karina defended the price point by saying ‘You get what you pay for’ – a response she has now deleted. 

‘A lot of development has gone into these pieces. They also aren’t overpriced compared to other leading brands,’ she added.

Karina Irby is the latest Australian influencer to face the wrath of her followers after releasing a new brand that loyal customers have deemed to be a ‘tacky’ and ‘too expensive’ 

The bikini mogul and OnlyFans creator, 34, this week launched Moana Smile Club — the much-hyped sleepwear and activewear extension of her successful Moana Bikini brand 

Her ‘skin friendly’ pyjama sets retail for between $158 and $218, a price Karina’s followers have been quick to point out is well above what the average Aussie can afford 

Hundreds of Karina’s 1.1million Instagram followers took to the comments section to ask how she could justify the eye-watering price tag. 

“They look tacky, I wouldn’t even buy these if they were at Kmart,’ one wrote. 

‘I was so excited, but like others can’t justify $200 for pants and top to just sleep in,’ wrote another disappointed fan. 

‘More expensive than Peter Alexander full price and can easily get theirs on sale.’ 

‘Pyjama King’ Peter Alexander currently sells more than a dozen printed fabric shorts on sale for $35, which is 50 per cent off the standard $59 price for the luxury sleepwear market leader. 

Bonds AU retail their bamboo blend sleep shorts and tanks for $35 a piece. 

Meanwhile, Karina’s cheapest sleepwear items are the $79 blush cami and $79 blush shorts.  

Other followers were quick to point out  the new website for Moana Smile fails to list what fabrics the pyjamas are made from and where they are manufactured. 

‘I was very excited to be a first time purchaser of these PJs – I unfortunately can’t justify $218 for a set. Also what is the fabric composition? I couldn’t see that on the website,’ commented one potential customer. 

Hundreds of Karina’s 1.1million Instagram followers took to the comments section to ask how she could justify the eye-watering price tag 

Karina’s pyjamas are made from 93% lyocell, a semi-synthetic fabric that is commonly used as a sustainable substitute for cotton or silk 

Karina updated all item descriptions to state the pyjamas are made from 93 per cent Lyocell – a hypoallergenic fabric – and seven per cent spandex.

Lyocell is a semi-synthetic fabric that is commonly used as a sustainable substitute for cotton or silk. 

The plant-based material is made by dissolving wood pulp, from mostly eucalyptus, oak, and birch trees. 

Lyocell is 50 per cent more absorbent than cotton. 

But of its sustainable manufacturing process – which relies on growing and chopping down eucalyptus trees and then turning them into fibre – it’s also a lot more expensive than cotton and other natural fibres – something Karina has failed to mention. 

The influencer has noticeably responded to all positive comments on the post, but has been quite selective in replying to the questions of her fans. 

Daily Mail has reached out to Moana Smile for comment.