Montana Brown has sparked backlash from fans for sharing a 'patronising' post complaining parents 'shouldn't buy ready-made pouches' for their children.
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The former Love Island star shares son Jude with her fiancé Mark O'Connor and they also have a baby girl called Miley, 13 months.
In a post on TikTok, Montana said she was 'sickened' that parents were lured into the idea of buying 'kid-friendly' products such as branded snacks and pouches of food, insisting that most of them are 'full of c**p.'
The star continued that it's become 'hard' to avoid ultra-processed food when it comes to making meals for her family, and urged other parents to just give their children 'a piece of carrot or cucumber instead.'
Her post sparked a sea of complaints, with some accusing Montana of 'guilt-tripping parents,' who may rely on pouches to feed their children while juggling their busy work schedules.
However others defended the star, agreeing with her claims that such products are little more than a 'marketing' ploy.
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Montana Brown has sparked backlash from fans for sharing a 'patronising' post complaining parents 'shouldn't buy ready-made pouches' for their children
The former Love Island star shares son Jude with her fiancé Mark O'Connor and they also have a baby girl called Miley, 13 months (pictured)
In the video, Montana said: 'Guys this is for the mothers, or soon-to-be mothers, don't get into the trap of buying kids food.
'Like going to the kids aisle in the shop and seeing all these kiddilicious wafers, ooh a chicken casserole in a little squirty thing, I hate them, I really hate them, I think, they want it to be so easy for us they want it to be so conveninent that we buy them every day and feed them to our kids because it's healthy and easy way to, you don't have t make them a chicken casserole. It's full of c**p.
'And yes there's a time and a place for these things, but I also think they make it so easy for us to just purchase them and give them to our kids on a regular basis, that our kids just don't enjoy the experience of eating eeal food and I think it's really harsh on their palette when they have something really textured in their mouth.
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'I used to give Jude pouches back in the day, he used to have pouches very rarely, and when I looked at the ingredients I was like ''oh my gosh I do not want to give him this stuff ever''.
'Miley I would never give her a pouch, and it just annoys me because I think we need to give kids real food.
'And actually there doesn't need to be a kids section necessarily, we can just give them a carrot or we can give them cucumber, we can give them an apple, we can give them a pear, it just takes a couple more minutes to prepare. It's just really frustrating.
'And even the little raisins, don't buy the little pakcets of raisins just because they're kid-sized, buy a big normal packet of raisins, get a handful out, shove them in your pocket, go out for the day, that can be their snack.
'I just don't like it, the whole marketing to kids and marketing to Mums to create kid-specific products that actually aren't even that good for them that are just truly ultra-processed sickens me, and I think there should be more policy on it because I think it's so hard to actually avoid ultra-processed for kids and get them to be eating normal food.'
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In a post on TikTok, Montana said she was 'sickened' that parents were lured into the idea of buying 'kid-friendly' food products, insisting that most of them are 'full of c**p'
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Her post sparked a sea of complaints, with some accusing Montana of 'guilt-tripping parents,' who may rely on pouches to feed their children while juggling their busy work schedules
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However others defended the star, agreeing with her claims that such products are little more than a 'marketing' ploy
Fans quickly blasted Montana's claims in the comments, writing: 'This isn't it babe, Mum shaming as a Mum herself is crazy.
'I'm confused when people say they're full of c**p? It's normal ingredients that you would use at home (maybe not you but I would);
'Try being a busy mum with a full-time job, being out the house 8am-6pm every day (bills to pay). We need a bit of convenience at times. Don't guilt trip those of us who don't have time to scratch cook nutritionally balanced meals 21 times a week;
'Feel like all mums get your point, but the way this has been delivered is judgemental and the mum shaming is not appreciated;
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'Oh no hunni in this corner of motherhood we don't judge other mums;
'Orrr we could not mum-shame and just let everyone parent how they want to? A novel idea I know;
'My toddler is sat eating chocolate buttons at 10am cos it's the only thing that would make her happy - we have to do whatever we need to go;'
However, some defended the star, writing: 'I don't really get why mammies are getting really annoyed at you for this.
'I have used them pouches before and now if I was to have another baby I will try my absolute best to do whole foods as much as possible! You're so right about the marketing;'
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'I've never bought any of it!! It's terrible for kids;
'Yeah I'm with you on this, I don't like them at all. I'd rather meal prep and give them a homemade meal, portion them, freeze them and bring them out when I need them quickly;'
Montana had previously boasted that her son Jude, who is two and a half, had only just had his 'first proper screen time' - before fans claimed she had actually tripped up by admitting he'd previously actually watched YouTube.
In a recent TikTok entitled: 'First proper screen time on the flight at 2.5 years old' she spoke about a long-haul family flight.
She said: 'Guys I am marking this moment. We had an eight and a half hour flight to go away for Christmas and Jude actually watched his first film.
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'Well... he watched it for about 10 minutes, didn't put on his headphones and then asked me 'can I have the next song', so I think he just thought it was like a song with a video...
'As sometimes he loves music from The Sound of Music or sometimes I will get a YouTube clip and he will watch the song when they are doing the yodeling.
'So he didn't really get the concept of it but it's the first time we actually let them do that and it was a fun little experiment, he wasn't too fussed by it which is good - so just thought I'd be open and honest about that right now.'
Her fans were quick to point out that she had mentioned him watching YouTube in her video as they penned: 'Oh, so he does have screen time then.',
Another said: 'So…he watches YouTube?', to which she attempted to clarify things by replying: 'Only once when I was preggo with norovirus for 2 weeks.'
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Other added: 'Slipped up that he watches you tube.',
'Soooo when it suits.'
It comes after last year opinionated Montana was blasted for claiming teachers 'make pupils watch films all day and feed kids doughnuts,' in a TikTok video.
After looking at schools for Jude, Montana listed a number of 'issues' she was seeing during visits.
She began: 'When I send Jude to school I don't want him looking at a screen at all. A lot of these schools are talking about them doing their homework on a Chromebook.
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'I think that time could be better spent. I'd rather him be outdoors, I'd rather him be playing sports.
Montana Brown boasted that her son Jude, who is two and a half, had only just had his 'first proper screen time' - before fans claimed she had actually tripped up by admitting he'd previously actually watched YouTube
'If I want to watch a film with him on a weekend I want to know that he's not been watching films and using screens during school time because then that makes me feel better.'
Montana continued: 'Another thing is nutrition. I am really hating that I am seeing kids have so much sugar as part of their diet at school.
'Why are we giving them biscuits at break times? Why are we giving them yum yums? Why are we giving them donuts?'
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After asking her followers for their thoughts, they called her out for being contradictory after stating that most of her 'income comes from screens.'
Followers wrote: 'This is absolutely insane it's like dystopia. You're an influencer ranting about screens on a screen';
'What schools are you viewing?'; 'She wants Jude to learn on a chalkboard'; 'I think you are looking for Hogwarts'; 'Imagine hating screens that much when the majority of your income comes from screens.'