Peppa Pig's younger brother George will be diagnosed as moderately deaf in an upcoming episode of the iconic kids' show.
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The show, which has run for 22 years, hit headlines last year when it was revealed Mummy Pig welcomed a new baby, while the news about George's hearing has now set tongues wagging around the world.
In an announcement to People, it was revealed show creators Hasbro have worked with the UK's National Deaf Children's Society and Camilla Arnold, a deaf producer and script consultant, to ensure the portrayal is accurate and respectful.
Set to air on YouTube on Friday, the episode, called Hearing Loss, will be the first to be told through George's audio perspective during a typical day in the family.
The news was met with positivity online, with X flooded with comments from parents, who deemed the move 'a gentle, powerful way to teach kids about difference, empathy and inclusion' and 'a meaningful moment for representation'.
Peppa Pig's younger brother George will be diagnosed as moderately deaf in an upcoming episode of the iconic kids' show
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TV personality, author and the first deaf female rugby player to represent England Jodie Ounsley will play the audiologist during the episode.
Viewers will see George discover new sounds, from splashing in puddles to the ice-cream van's song as he embarks on his journey of his diagnosis.
Images from the episode see George being fitted with a hearing aid while Peppa is seen supporting her brother with a warm hug.
Swarming X in the wake of the news, users were keen to praise creators for the storyline and shedding light on differences.
One user penned: 'This is important, honestly. A lot of kids watch Peppa Pig every day. Seeing George as deaf will help children understand that being different is normal. It also helps kids with hearing issues feel seen and not alone...
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'This is a good step, even for a cartoon... I didn’t know George is deaf. It’s good that kids will see this and learn that being deaf doesn’t make you less. Shows like Peppa Pig really help teach kindness and understanding'.
In an announcement to People, it was revealed show creators Hasbro have worked with the UK's National Deaf Children's Society and Camilla Arnold, a deaf producer and script consultant, to ensure the portrayal is accurate and respectful
TV personality, author and the first deaf female rugby player to represent England Jodie Ounsley will play the audiologist during the episode (Jodie pictured on Sunday)
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The storyline was praised for shedding light on differences
Further praise came from users writing: 'What a beautiful and important step for Peppa Pig! Giving George a moderate hearing loss storyline—crafted with deaf community experts and charities—isn’t just great representation...
'It’s a gentle, powerful way to teach kids about difference, empathy and inclusion...
'For the millions of deaf kids worldwide who rarely see themselves on screen, this matters so much: it lets them feel seen, valued, and like they belong. A win for kindness, and for making kids’ TV truly reflect the world we live in...
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'Peppa Pig is introducing a new storyline revealing that George Pig is moderately deaf, marking a meaningful moment for representation in children’s television...
'The storyline aims to promote empathy, awareness, and inclusion for young viewers and families worldwide.