Ariana Grande has a ‘divine’ side hustle that she has been working on aside from her Hollywood movie career.
It is a new fragrance.
The singer has expanded her LOVENOTES fragrance collection with her scent, Plush Vanilla, which launched exclusively with Sephora on July 31.
This is a new chapter to her LOVENOTES fragrance collection.
‘The launch of the LOVENOTES fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans,’ Ariana told Daily Mail.
‘I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have developed this as an exclusive for Sephora.
‘It was such an honor to launch in Sephora and this next step is truly just so exciting and such an honor.’
Ariana Grande has a ‘divine’ side hustle that she has been working on aside from her Hollywood movie career. It is a new fragrance. The singer has expanded her LOVENOTES fragrance collection with her scent, Plush Vanilla
‘The launch of the LOVENOTES fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans,’ Ariana told Daily Mail. ‘I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious’
She added, ‘This fragrance is so divine, and my favorite from the LOVENOTES collection. I can’t wait for everyone to experience Plush Vanilla!’
Grande embarked on a strategic retail partnership with Sephora, expanding the brand into stores nationwide and Sephora.com in July 2024.
‘The Plush Vanilla launch marks an exciting next step in our ongoing partnership with Sephora,’ explained Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands.
‘Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand. We’re proud to bring this exclusive, new fragrance to life with a retail partner who shares our passion for building the brand in a way that resonates deeply with today’s consumer.’
‘Launching Ariana Grande Fragrances at Sephora was a defining milestone for both the brand and our company, marking a new chapter of growth’ said Tony Bajaj, Chief Executive Officer of LUXE Brands. ‘We’re incredibly proud of what this partnership represents and the momentum it continues to build.’
LOVENOTES Plush Vanilla, created by DSM-Firmenich’s Clement Gavarry, is a light, silky vanilla that is wrapped with sandalwood, amber, and cashmere woods.
The iconic LOVENOTES bottle has been reimagined with a whimsical design in a vibrant, lavender color featuring miniature floating hearts.
Grande most recently seen starring as Glinda in Part 1 of Jon M. Chu’s feature film adaptation of WICKED.
The film premiered November 2024 and has grossed over $750 million globally, making it the highest-grossing film ever based on a Broadway musical.
Grande will return to her role as Glinda in the sequel WICKED: FOR GOOD, which will open in theaters on November 21, 2025
The siren with boyfriend Ethan Slater at The 31st Annual Screen Actors Guild Awards in Los Angeles in February
Grande will return to her role as Glinda in the sequel WICKED: FOR GOOD, which will open in theaters on November 21, 2025.
It was also recently announced she will begin production on the next installment of the Meet The Parents franchise opposite Robert De Niro and Ben Stiller.
In music, multi-platinum recording artist Grande has delivered seven consecutive platinum-selling albums and earned over 55 billion streams on Spotify while rapidly becoming one of the biggest pop stars of her generation.
Grande released her seventh studio album Eternal Sunshine in March 2024.
