As the daughter of a Hollywood favourite and Coldplay’s frontman, Apple Martin has repeatedly faced claims she’s just riding her parents’ coattails.
And the nepo-baby has landed yet another high-profile fashion gig, this time posing for her debut campaign with the London fashion house Self-Portrait.
The model, 21, posed for images captured by acclaimed photographer Ryan McGinley on a farm in upstate New York, despite previously facing backlash for using her privileged background and connections to her advantage.
Styled by Mel Ottenberg, Apple wore pieces from the brand’s latest ready-to-wear collection, including a white fine lace and satin maxi dress, off the shoulder polka dot mini dress and silver gradient sequinned dress.
The model, who is also studying at Vanderbilt University in Nashville, posed for her first collection after being unveiled as an ambassador for the brand.
She said: ‘Debuting with self-portrait was a no-brainer – their British spirit reminds me of growing up in London, so it’s felt like home from the start.
Gwyneth Paltrow and Chris Martin’s nepo baby daughter Apple has landed another high-profile campaign, despite facing backlash for her nepo-baby status
The model has become a brand ambassador for London-based brand Self-Portrait, and has posed for her first campaign
‘Plus, the collections are gorge and approachable! Han and the team welcomed me in as part of the creative process and I am having a lot of fun learning along the way.
‘I’m so excited for this campaign to be out in the world and for us to continue exploring this side of my creativity together.’
Han Chong, Founder and Creative Director of self-portrait, said: ‘We wanted this latest chapter in our Portraits series to continue our exploration of effortless self-expression – something that defines who we are as a brand.
‘Apple captures the spirit of a generation of women stepping into the world independently.
‘Working with her has been incredibly inspiring – she represents a new generation marked by self-confidence, curiosity and freedom of expression. Approachable, self-aware, professional and wickedly funny, we are so proud to welcome her into the family.’
Chong added, ‘It was really important for us to work with someone who has a deep understanding of capturing youth in a way that feels honest, vulnerable and free.
‘Ryan McGinley has a unique vision which brings this campaign to life in a deeply personal and powerful way.’
Apple’s collaboration with the brand was first revealed last month, and fans were quick to complain that she landed the gig thanks to her high-profile connections.
Apple posed for a string of images captured by acclaimed photographer Ryan McGinley on a farm in upstate New York
The model, who is also studying at Vanderbilt University in Nashville, posed for her first collection after being unveiled as an ambassador for the brand
Styled by Mel Ottenberg, Apple wore pieces from the brand’s latest ready-to-wear collection, including a silver gradient sequinned dress
She said: ‘Debuting with self-portrait was a no-brainer – their British spirit reminds me of growing up in London, so it’s felt like home from the start’
‘Plus, the collections are gorge and approachable! Han and the team welcomed me in as part of the creative process and I am having a lot of fun learning along the way,’ she added
‘THIS is nepotism gone bad,’ one wrote.
‘Oh thank goodness, I was so worried another one of Hollywood’s finest children might not land a super cushy job with no talent to validate the achievement. All is well in the world now,’ one sarcastic commenter chimed in.
‘Yikes,’ one posted. ‘how is this chick the face of anything? Must be nice to be a nepo baby with no talent.’
Some loved the collaboration as they wrote online: ‘This is excellent’; ‘She is so pretty’; and, ‘Oh, she’s perfect.’
Another claimed the college student was only getting attention because of her parents: ‘if she weren’t Gwyneth Paltrow’s daughter, no one would pay any attention to her.’
‘I’m shocked. A celebrity’s child who wants to be a model,’ one commented.
Established in 2013 by Han Chong, self-portrait ‘has become synonymous with empowering its customers through functional dressing for day and night, inspiring women with a global mindset and effortless spirit.’
Apple joins the self-portrait family which includes Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Irina Shayk, Bella Hadid, Kate Moss, Jisoo and Phoebe Dynenvor.
Apple’s collaboration with the brand was first revealed last month, and fans were quick to complain that she landed the gig thanks to her high-profile connections
Apple joins the self-portrait family which includes Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Irina Shayk, Bella Hadid, Kate Moss, Jisoo and Phoebe Dynenvor
The brand has been worn by Beyoncé, Olivia Rodrigo, Michelle Obama, BlackPink, Paris Hilton, Selena Gomez, Cynthia Erivo, Gigi Hadid, and more
Martin, who is the daughter of actress Gwyneth Paltrow and Coldplay singer Chris Martin, sparked complaints of nepotism after she teamed up with self-portrait
The brand has been worn by Beyoncé, Olivia Rodrigo, Michelle Obama, BlackPink, Paris Hilton, Selena Gomez, Cynthia Erivo, Gigi Hadid, and more.
Apple is currently a college junior at Vanderbilt University in Nashville, Tennessee, and she was pictured out and about in the city last month.
‘Apple is loving college life, it is a great fit for her and offers her so much as far as academics and a sense of community,’ a friend told the Daily Mail.
‘She has really taken to the lifestyle and has made a lot of new friends, which is important to her. She certainly is thriving in Nashville.’
‘I’m a law, history, and society major but […] maybe I’ll take a theater course before I leave,’ Apple revealed to Interview magazine in April.
‘It’s really busy because after spring break I have tech week and I have to get everyone’s costumes ready for the show,’ she added.
She has also been enjoying the ambience of her college: ‘Vibes are great, honestly. It’s so much easier for me to get out of bed and walk to class when it’s pretty outside. Um, yeah,’ she said.
Apple also shared that she’s following in her mother Gwyneth’s footsteps by working on a show while at the university.
She said: ‘Oh my god, so – I’m in the lovely Vanderbilt Original Cast, the esteemed cabaret theater group. This semester’s show is a musical parody of Love Island called Love on an Island. It’s so fun. The songs are phenomenal.’
Vanderbilt University is a private research university in Nashville which was founded in 1873. It was named in honor of shipping and railroad magnate Cornelius Vanderbilt.
Apple also celebrated her 21st birthday in May, and marked the milestone with a glitzy ‘debutante’ coming-of-age ball back in December.
The high society affair was held in Paris at the $1,000-a-night Hotel Shangri-La, and Apple was joined by handsome date Count Leo Henckel von Donnersmarck, who hails from Austro-Hungarian nobility.
Apple’s proud parents were also in attendance, as was her brother Moses, who is now 19.
