Alex Cooper and Alix Earles Feud Exposed!

The high-profile friendship between influencers Alex Cooper and Alix Earle is now officially over.

The duo have been engulfed in rumors of a bitter feud for months, but on Monday, Call Her Daddy podcaster Cooper, 31, took matters into her own hands.

She addressed the rift with the social media star, 25, in a video uploaded to , during which she launched a furious tirade and admitted it was 'embarrassing' to resort to a public call out.

Defending her actions, Cooper said: 'But I am obviously seeing the videos and I'm getting tagged. I see the DMs, I see the comments. So, at this point, it just feels long overdue.'

She hit out at what she described as Earle's 'passive aggressive' social media jibes before she urged: 'You're going to need to get specific and just say what you've got to say about me. There's no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. What's the beef?'

Unsurprisingly, Earle did not take it lying down. She took to the comments under Cooper's video to accept the challenge, flippantly typing: 'Okay on it!' 

So far, so mysterious. But now the Daily Mail has been privy to the scathing whispers at the heart of the clash.

A source close to Cooper exclusively tells the Daily Mail: 'Alex has had enough. She was pushed over the edge. She normally will never address something like this, but she's truly had enough. 

'She feels like Alix is another influencer that wants to ride her coattails... Alex hates being involved in any drama, especially any public drama.' 

The source also claimed that Cooper's video statement was 'her attempt at trying to stop Alix from creating "fake drama" before it got out of control.'

'Alex is a professional podcaster and takes her work very seriously. She's worked so hard to build her empire and she's not going to let someone like Alix come in the way and have her ruin anything she's built,' the source added.

'She's literally a queen and Alix is so below her. Let's just say she's not going to let herself get dethroned.'

Earle was among the initial talents signed by Cooper as she expanded her media empire beyond Call Her Daddy.

She joined Cooper's Unwell Network in August 2023, as the host of Hot Mess, a podcast offering weekly storytime discussions with the influencer. But partnership bliss was not to last.

A source close to Earle insisted that the duo 'definitely have some history between them' and insisted: 'This would not be made up drama.'

'[Earle] is on her phone all the time and knows that her posts, likes and comments are being scrutinized,' they told the Daily Mail.

But the insider did issue a caveat, adding that followers 'must not forget' that TikTok star Earle is currently filming a reality show for Netflix. The unscripted series, set for release in late 2026, will offer insight into Earle's life with a focus on her fame and family.

'Everything she posts, comments on, should be observed if anyone wants a tease of what's to come,' the insider said.

'I wouldn't put it past her that her instigating this feud was all for her new show.'

The insider added: 'She lives for drama and having her name in headlines... This is going to make for great TV.'

Speculating on how Earle plans to move forward, the source close to her said: 'I'm not sure her plans for addressing this. She's pretty much an open book, but usually has a motive for making specific comments.

'It would be very Alix of her to send some kind of message and when she does, it will go just as viral.'

Earle notably missed the Unwell Super Bowl party in New Orleans in January 2025, despite being in the city for the game.

In February 2025, Earle's Hot Mess podcast dramatically left Cooper's Unwell Network.  

Months prior to the announcement, Earle hinted at 'career mistakes' on her podcast, though she did not provide any specifics.

In recent weeks, Earle has attempted to move into a different sector after unveiling her own skincare line, Reale Actives, inspired by her own battle with acne. 

The brand promised products 'formulated for acne-prone and sensitive skin'.

But the launch was met with fierce backlash among fans for a whole host of reasons, from pricing to provocative imagery to authenticity.

As for Cooper, given the runaway success of her Unwell brand and how busy she remains, she 'could not give a f**k' about Alix's skincare line being criticized online, the source close to Cooper told the Daily Mail. 

'She has very little time to even give any thought on what Alix is up to. As long as it doesn't affect her.'

The Daily Mail has reached out to Cooper and Earle's representatives for comment.