Samuel L. Jackson is the latest face of UK’s biggest bakery brand Warburtons – joining a series of notable A-list Hollywood legends including Robert De Niro, Sylvester Stallone, and George Clooney.
In the new two minute advert the Pulp Fiction star, 74, turns his hand to the top job in the Warburtons business, alongside the bakery’s real chairman, Jonathan Warburton.
The clip opens in Warburtons’ Bolton-based headquarters, with the actor taking over the office of chairman Jonathan Warburtons – much to the surprise of his assistant.
The Django Unchained star slipped in the chairman’s iconic blue shirt and orange tie, as he turned to the camera and said: ‘Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.’
In a typically hilarious ad – which celebrates Warburtons’ dedication to making the best quality loaf – Samuel shares a social post in which a bread lover, Steve, questions the similarity of Warburtons’ much loved Toastie loaf with its rivals.
Roll of a lifetime! Samuel L. Jackson, 74, is the latest face of UK’s biggest bakery brand Warburtons – joining a series of notable A-list Hollywood legends
Special role: In the new two minute ad, the Pulp Fiction star is seen turning his hand to the top job in the Warburtons business, alongside the bakery’s real chairman, Jonathan Warburton
Comedy genius: Robert De Niro previously starred in the Warbutons advert
That’s when the actor fumes: ‘What gives?! What gives tweety pie is me – Jonathan Warburton. I GIVE! And hell hath no fury like a baker scorned, Steve.’
The comical clip is followed by a montage of ‘Jonathan’ furiously recalling the effort that goes into making the perfect Toastie loaf as he remarked is ‘packed full of the bakery’s unique blend of wheat and 147 years of baking expertise’.
The Hollywood sensation then peeped out on the doorstep of Steve’s parents’ house at breakfast time, swapping out their ‘Warburtons wannabe’ toast for the real deal of the superior Warburtons Toastie.
The advert then showed a glimpse of the lengths Warburtons goes to make the perfect loaf as Samuel is captured testing for softness, butter-ability and bounce-back-ability, of which he assures viewers ‘is a thing!’
The Shaft icon is seen popping up at the bakery as the perfect Toastie loaf is pictured in its full glory, before he finally knocks the door down of Jonathan’s office to be met with the real chairman who agrees with Samuel as he comments: ‘I couldn’t have said it better myself’.
About working on his latest ad, the Hollywood legend said: ‘It was a pleasure to meet the man at the helm of Britain’s biggest family bakery. And what an honour to follow in the footsteps of ‘Bolton alumni’, George Clooney and Robert DeNiro.
‘We had a lot of fun on set so I hope people enjoy the finished product – the ad AND Toastie Loaf!’
Jonathan Warburton, Chairman of Warburtons, said: ‘Samuel L. Jackson was a pleasure to work with and is welcome back at our bakeries any day.
Hollywood heavyweight: Sylvester Stallone previously starred in an £18million campaign with the brand. It premiered during the Britain’s Got Talent show on Saturday 11th April 2015
Heartthrob: George Clooney was also in a Warburtons advert back in 2021
Remarkable: The clip is followed by a montage of ‘Jonathan’ furiously recalling the effort that goes into making the perfect Toastie loaf
Hilarious: The Hollywood sensation swaps out the ‘Warburtons wannabe’ toast for the real deal of the Warburtons Toastie
Crafted: The advert shows a glimpse of the lengths Warburtons goes to make the perfect loaf as Samuel test for softness, butter-ability and bounce-back-ability
Born and bred: The Shaft icon is seen popping up at the bakery as the perfect Toastie loaf is pictured in its full glory
Candid: ‘It was a pleasure to meet the man at the helm of Britain’s biggest family bakery. And follow in the footsteps of ‘Bolton alumni’, George Clooney and Robert DeNiro,’ the star said
Action! Jonathan Warburton, Chairman of Warburtons, said: ‘Samuel L. Jackson was a pleasure to work with and is welcome back at our bakeries any day’
‘Not many people can be that commanding and so charming at the same time, and I love his hilarious take on why our Toastie loaf is the real deal.’
‘Quality will always be at the core of our fifth-generation family run business, and our new ad highlights this commitment to freshness and quality in all that we bake.
He continued: ‘Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humour to viewers at home – while reminding the nation that our Toastie truly offers our customers the best of the best.’
Warburtons was established in 1876 as a grocery shop in Bolton by Thomas and Ellen Warburton.
Today, Warburtons is run by the fifth generation of the Warburton family – Jonathan, Brett and Ross Warburtons, and is the number one brand within the UK Bakery sector with 147 years of baking expertise.
With 11 bakeries and 16 depots around Britain – from Aberdeen to Newton Abbott – Warburtons spans the length and breadth of Great Britain, baking and delivering 2 million products across the country each day with a fleet of almost 1,000 vehicles.
