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Apprentice finalist declares Lord Alan Sugar has minimal involvement in the show and dismisses him as the decision-maker

Bintano
11 Min Read

Former Apprentice star Raj Dhonota has made a bold claim that Lord Alan Sugar ‘doesn’t call the shots’ on the hit BBC show.

Raj, 49, appeared on the first-ever series back in 2005 alongside winner Tim Campbell and former Loose Women star Saira Khan.

He has now said that Lord Alan is ‘barely there’ while filming the series and that he wishes he had chose a different path to finding fame after he was fired by the businessman in the ninth week.

Although The Apprentice has been running in the UK for 19 years, Raj admitted he has never seen a single episode expect for the first four episodes of his own series.

Speaking to the Mirror, he said: ‘I had seen enough in the first four episodes of the first series to understand that the reality of what actually happened and what was portrayed in the edits could not have been further apart. Suffice to say, had I seen the first episode there is no way I would have applied to be in a subsequent series.’ 

Former Apprentice star Raj Dhonota has made a bold claim that Lord Alan Sugar 'doesn't call the shots' on the hit BBC show

Former Apprentice star Raj Dhonota has made a bold claim that Lord Alan Sugar ‘doesn’t call the shots’ on the hit BBC show

He has now said that Lord Alan is 'barely there' while filming the series and that he wishes he had chose a different path to finding fame after he was fired by the businessman in the ninth week

He has now said that Lord Alan is ‘barely there’ while filming the series and that he wishes he had chose a different path to finding fame after he was fired by the businessman in the ninth week

Raj revealed he never really saw Lord Sugar and described him as a ‘straight-talking’ guy accept for when he fired him as he only did what was best for the TV show.

He continued: ‘We did win a task and had dinner with him as a reward at his favourite restaurant in London. I found him to be straight-talking and fair – apart from the time he changed the rules just to fire me! Ultimately his role is to do what is right for the TV programme from an entertainment perspective rather than picking out the best business mind.’

Raj went on to claim the Lord Sugar doesn’t call the shots on the show as the producers behind the scenes decide what happens. 

Now Lord Sugar is joined on the series by Baroness Karen Brady and Tim, who won the first series, to help make the decisions.

However Raj claimed that Karen and Tim are also not as involved as it seems on the TV, he added: ‘The truth behind the matter is that it’s the show producers who call the majority of the shots and provide the majority of the feedback to Lord Sugar. From experience, the advisors are not there all the time or even the majority of the time.’ 

It comes as the 2024 Apprentice finalists were revealed on Thursday night after battling it out during the 18th series.

Entrepreneurs Phil Turner, Rachel Woolford, Tre Lowe, Flo Edwards and Paul Midha soared through the penultimate episode following a savage double dumping.

The five will battle it out in a series of tough interviews, conducted by Lord Alan Sugar’s advisors.

Raj, 49, appeared on the first-ever series back in 2005 alongside winner Tim Campbell (left) and former Loose Women star Saira Khan (pictured Lord Alan right 2005)

Raj, 49, appeared on the first-ever series back in 2005 alongside winner Tim Campbell (left) and former Loose Women star Saira Khan (pictured Lord Alan right 2005)

It comes as the 2024 Apprentice finalists were reveled on Thursday night after battling it out during the 18th series (pictured Phil Turner, Dr Paul, Tre Lowe, Rachel Woolford)

It comes as the 2024 Apprentice finalists were reveled on Thursday night after battling it out during the 18th series (pictured Phil Turner, Dr Paul, Tre Lowe, Rachel Woolford)

In Thursday’s episode, both teams were tasked with creating a vegan cheese that would entice consumers, in order to secure sales from major supermarkets.

As project manager Phil finally bagged his first win for his team and their truffle cheese alternative, Rachel was in the firing line when her curry product fell flat.

In the end Foluso Falade and Steve Darken were fired by Lord Sugar.

Phil’s team created the product Scrumptious Spread – which didn’t impress supermarket Tesco in the presentation phase. However the smaller retailers did place a whopping 18,000 orders.

However Big Softie – the vegan cheese created by the other team – had disastrous results.

Lord Sugar said as he fired the pair that their branding and video were ‘terrible’ so had to send them home.

Foluso and Steve were sent packing after poor branding and unpleasant taste meant their team secured a total of zero orders.

The Apprentice airs Tuesdays at 9pm on BBC One and BBC iPlayer.

THE APPRENTICE 2024: MEET THE CANDIDATES

Amina Khan

80314877 13010429 Amina Khan Pharmacist and Business Owner a 91 1706282387440

Occupation: Pharmacist and Business Owner

Location: Ilford

Amina has been a qualified pharmacist for over a decade, in which time she has created a successful skincare and supplements business.  

Flo Edwards

80314873 13010429 Flo Edwards Recruitment Consultant a 93 1706282548566

Occupation: Recruitment Consultant

Location: London

Flo revealed that she started her own consultancy, making her ready to tackle Lord Sugar. 

Foluso Falade

80314907 13010429 image a 95 1706282612280

Occupation: Project Manager

Location: Manchester

Foluso brands herself the ‘Mary Poppins of business’ and revealed that her aim is to run the first Social Enterprise to win Lord Sugar’s investment.

Maura Rath

80314889 13010429 Maura Rath Owner Yoga Company a 97 1706282665054

Occupation: Owner, Yoga Company

Location: Wexford

Maura is taking the edge as a yoga teacher into her appearance. 

Noor Bouziane

80314875 13010429 Noor Bouziane Owner Jewellery Company a 98 1706282700129

Occupation: Owner, Jewellery Company

Location: Liverpool

Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business. 

Onyeka Nweze

80314913 13010429 Onyeka Nweze Chartered Company Secretary a 100 1706282728390

Occupation: Chartered Company Secretary

Location: London

Onyeka revealed her plan is to be the first tech business investment made by Lord Sugar in eighteen series.

Rachel Woolford

80314871 13010429 Rachel Woolford Boutique Fitness Studio Owner a 104 1706282793916

Occupation: Boutique Fitness Studio Owner

Location: Leeds

Business-minded from a very young age, Rachel has plenty of experience managing her work independently. As well as her hard work in the office, she also shares her fitness triumphs on social media including running the New York Marathon in 2019. 

Raj Chohan

80314903 13010429 Raj Chohan Mortgage Broker a 105 1706282813967

Occupation: Mortgage Broker

Location: Leamington Spa

Raj admits that while she is a grafter, she is determined to have fun while working – as illustrated on her fun-filled Instagram account. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.

Sam Saadet

80314881 13010429 Sam Saadet Pre and Post Natal Fitness Coach a 106 1706282826942

Occupation: Pre and Post Natal Fitness Coach

Location: Essex

Sam revealed her friends call her a real Del Boy for being ‘part-wheeler dealer’ as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.

 Dr. Asif Munaf

80314869 13010429 Dr Asif Munaf Owner Wellness Brand a 92 1706282514086

Occupation: Owner, Wellness Brand

Location: Sheffield

Asif boldly describes himself as ‘Beauty, brains, body and business’ on his CV. The qualified doctor’s business plan focuses on vitamins and supplements.

Jack Davies

80314895 13010429 Jack Davies Recruitment Director a 96 1706282637926

Occupation: Recruitment Director

Location: Bristol

As well as his work as a recruitment director, Jack also acts as a food reviewer, meaning he is ready with diverse knowledge and skills for challenges.

Oliver Medforth

80314899 13010429 Oliver Medforth Sales Executive a 99 1706282714226

Occupation: Sales Executive

Location: Yorkshire

Oliver’s background in selling at markets has him looking forward to the famous sales tasks. He is often seen plugging his wares on social media – particularly his gin range. 

Paul Bowen

80314909 13010429 Paul Bowen Director Pie Company a 101 1706282741705

Occupation: Director, Pie Company

Location: Lancashire

One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club.

Dr. Paul Midha

80314891 13010429 Dr Paul Midha Owner Dental Group a 102 1706282765134

Occupation: Owner, Dental Group

Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Phil Turner

80314879 13010429 Phil Turner Owner Pie Company a 103 1706282781527

Occupation: Owner, Pie Company

Location: Bognor Regis

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Steve Darken

80314905 13010429 Steve Darken Management Consultant a 107 1706282840503

Occupation: Management Consultant

Location: London

Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for ‘some of the biggest companies in the world’, he’s ready to take on the boardroom.

Tre Lowe

80314897 13010429 Tre Lowe Music Wellness Entrepreneur a 108 1706282857805

Occupation: Music & Wellness Entrepreneur

Location: London

Tre has had his previous tastes of fame, including in the UK garage band named Architechs. His Instagram account is a who’s who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski. 

Virdi Singh Mazaria

80314901 13010429 Virdi Singh Mazaria Music Producer a 109 1706282872153

Occupation: Music Producer

Location: Leicester

DJ Virdi wants to introduce Lord Sugar to world he’s yet to invest in – music. His life is certainly filled with luxury as he shares frequent snaps on flash holidays and in front of pricey motors. 

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