Oasis are reportedly locked in a legal battle with the online fashion retailer of the same name over their plans to trademark their logo.
Liam and Noel Gallagher reunited this summer after 16 years as they officially brought an end to their long-running feud for their sell-out tour.
Following their success, Daily Mail previously revealed the brothers have applied to trademark their logo at the Intellectual Property Office.
However, it’s been met with objection from the fashion retailer Oasis, who has accused the pair of being ‘free riders’.
The brand claim that the Gallaghers’ logo is ‘identical’ to theirs.
Oasis launched in 1991 and had outlets on the high street, but following its collapse and sale to the Debenhams Group in 2020, it went online-only.
Oasis are reportedly locked in a legal battle with the online fashion retailer of the same name over their plans to trademark their logo
The band’s attempt at trading marking their logo has been met with objection from the fashion retailer Oasis, who has accused the pair of being ‘free riders’
Liam and Noel plan to use the logo on a range of products, from toys, cosmetics to even jewellery.
Hitting back, Oasis claim they ‘would obtain an unfair advantage by virtue of free-riding on the reputation of the opponent’s trademark, thereby potentially increasing sales of its goods’.
The Sun now report the band is now being represented by legal firm Beck Greener, who once helped Paul O’Grady with his drag name Lilly Savage when a brewery attempted to name a beer after the character.
A source told the tabloid: ‘Noel and Liam aren’t backing down.
‘Their teams are confident and think they will be successful.
‘If after the period of mediation there is no resolution, the case will go to a tribunal.’
Daily Mail has contacted representatives for both Oasis the band and fashion retailer.
Oasis, who are still due to travel to the Americas, Asia and Australia for the rest of their tour, haven’t just sold tickets – they’ve also scored merchandising, brand deals and streaming surges since the announcement on August 27, 2024.
According to The Sun , Liam and Noel plan to use the logo on a range of products, from toys, cosmetics to even jewellery
All of that means the Gallagher brothers stand to take home a fortune once the tour is done and dusted, with branding experts placing the potential revenue figure from the tour at over half a billion pounds.
Last year, Birmingham City University estimated that Oasis could bring in £400 million ‘in ticket sales and other add-ons’ – just for the initial 14 dates they announced.
After production costs and promoter splits, the Gallagher brothers could stand to take home £50million each, according to the university’s estimates.
In total, the tour spans 41 dates, significantly more than the first 14 dates announced. It means the band’s earning potential is much higher than initially thought.
In fact, Emma Grant, Co-Director of marketing agency Figment, told FEMAIL that the band is expected to generate up to an estimated £540 million across the year, ‘fuelled by record-breaking ticket sales, merchandise, sponsorships, and a surge in streaming activity’.
‘Oasis’s long-awaited reunion is one of the most profitable tours in rock history,’ Emma said, pointing to the strength – and spending power – of nostalgia.
‘The figures place the Manchester legends among the top-earning live acts of all time, rivalling the takings of U2 and Taylor Swift’s stadium tours.’
Branding and talent management expert Fiona Harrold also agrees that the tour could ‘easily [make] over £500 million in direct earnings for the brothers once all revenue streams are considered.
Oasis Fashion claim they ‘would obtain an unfair advantage by virtue of free-riding on the reputation of the opponent’s trademark, thereby potentially increasing sales of its goods’
Emma Grant, Co-Director of marketing agency Figment, told FEMAIL that the band is expected to generate up to an estimated £540 million across the year, ‘fuelled by record-breaking ticket sales, merchandise, sponsorships, and a surge in streaming activity’
‘Add long-term revenue from streams, catalogs, and media, and this becomes more than just a tour – it’s a cultural and economic phenomenon,’ she said, describing the tour as a ‘goldmine’.
Ticket sales and merchandise aren’t the only area the brothers are raking it in when they perform. They will also reportedly take up to 50 per cent of the food and drink sales during their run of gigs, pocketing around £4 for each £8 pint sold at the venues they perform at.
Brand deals have also proved to be a lucrative source of income for Noel and Liam. They reportedly landed a multi-million pound deal with Adidas to release a collection of tracksuits, jerseys and bucket hats that sold out almost instantly.
Adidas is the brand most synonymous with Oasis, and fans went undoubtedly wild for the collaboration.
