Maura Higgins has turned a simple £5 lash pack into a beauty empire worth over half a million pounds.
The Love Island star, 34, is enjoying one of the biggest career highs of her life, with a huge TV role in the US reportedly on the horizon and her business booming back home.
Her company, The Flutter Effect, has posted stellar results for 2024, revealing more than £414,000 sitting in cash reserves and a further £350,000 tied up in investments, as reported by The Sun.
The success is largely thanks to her best-selling Primark collaboration, with fans snapping up her budget-friendly lashes and beauty accessories.
Figures filed to Companies House show she faced a Corporation Tax bill of £101,141 – suggesting taxable profits well over £500,000 for the year ending November 2024.
It marks a sharp rise in fortunes for the star, as her profits have almost doubled compared to the previous year.
Maura Higgins has turned a simple £5 lash pack into a beauty empire worth over half a million pounds
The Love Island favourite, 34, is enjoying one of the biggest career highs of her life, with a huge TV role in the US reportedly on the horizon and her business booming back home.
The Daily Mail has contacted Maura’s representative for comment.
It comes a month after it was reported that Maura has reportedly ‘cashed in with a new US job’ just weeks after filming The Traitors US.
The beauty is set to host a newly commissioned Aftersun for the upcoming Love Island Games after she impressed bosses on the regular show.
An TV insider told The Sun: ‘The first series of Love Island Games didn’t have an Aftersun sister show as it was pre-recorded and aired at a later date, but this time around for season 2 it will air in real time like the regular show does.
‘As a result, bosses have commissioned an Aftersun series to run as a companion show and it will be fronted by Maura Higgins, who hosts Aftersun for the regular Love Island USA.
‘Maura was thrilled to be asked to do it, as Games is a totally separate show so there was no guarantee she would be offered it.’
The source added the Irish stunner was ‘over the moon’ when bosses approached her, branding her ‘a key fixture in the Love Island USA family’.
The source added: ‘Her stateside career is going from strength to strength and comes off the back of her doing Traitors US. Maura would love to spend more time doing work in the US and it feels like this is the next step to that.’
It comes a month after it was reported that Maura has reportedly ‘cashed in with a new US job’ just weeks after filming The Traitors US
The TV favourite was previously featured on Love Island USA’s fifth season, which streams on Peacock, and is now rumoured to be whisking off to Fiji for her next gig.
The report comes after it emerged her and Danny Jones are reportedly set for an awkward reunion, months after their drunken kiss at the BRITs hit the headlines.
The McFly singer, 39, and his marriage to model wife Georgia, 38, was rocked after the I’m A Celeb winner shared a drunken kiss with campmate Maura at a Universal Records party and further reports claimed the pair had continued their night until 6am, sharing wine together at Nobu Hotel bar.
Since the scandal, neither have attended any of the same events, but now Danny and Maura, 34, could soon come face to face, as they walk the red carpet for the National Television Awards at the beginning of September.
The ITV jungle show has picked up 15 nominations and is traditionally shortlisted for Best Entertainment category.
In the past, the winner of I’m A Celebrity has joined hosts Anthony McPartlin and Declan Donnelly on stage as they collect the gong – meaning Danny could be at risk of bumping into Maura.
A source told The Sun: ‘Danny is expected to attend NTAs on September 10, as have all previous reigning jungle winners and Maura is also going.
‘She is the queen of a red carpet moment and adores getting glammed up. There will have to be some clever choreography to ensure they don’t end up next to each other when walking the red carpet but they could both end up on stage if I’m A Celebrity wins.
They added: ‘Maura won’t be answering any questions about the kiss. She’s put the incident behind her and feels she has nothing to be ashamed of.’
The report comes after it emerged her and Danny Jones are reportedly set for an awkward reunion, months after their drunken kiss at the BRITs hit the headlines
Since the scandal, neither have attended any of the same events, but now Danny and Maura could soon come face to face, as they walk the red carpet for the National Television Awards at the beginning of September (pictured together on I’m A Celebrity)
The ITV jungle show has picked up 15 nominations for the NTAs and is traditionally shortlisted for Best Entertainment category
Georgia, who is a former Miss England, temporarily moved out of the family home in the wake of the kissing scandal last month but decided to give Danny a second chance (Danny and Georgia pictured)
At the time of the incident, Danny, apologised to his wife and family for ‘putting them in this situation’.
Georgia, who is a former Miss England, temporarily moved out of the family home in the wake of the kissing scandal back in April.
But after deciding to give their marriage a second chance, she returned to the property as sources claimed Danny was willing to do ‘anything to make it work’.
In recent weeks, Danny has been quietly working on repairing the couple’s 11 year marriage and has just come back from a family holiday with Georgia and their little boy Cooper, seven.
Sharing a slew of photos to his Instagram, the family looked happy and relaxed as they posed by the sea together, glowing from the sun and fresh faced from their sunny getaway.
Danny and Georgia beamed for the camera and in another shot, Danny posted a picture of the three of them walking down some cobbled streets, with Georgia grinning from ear to ear.
Alongside the images, he wrote: ‘Sunshiiiiine’ in a nod to the Oasis gig he had been privy to witness a few days earlier.
The Daily Mail has contacted Danny and Maura’s representatives for comment.
