The Gen Z nepo babies with the highest earning potential have been revealed, with the influencers able to rake in thousands through their social media.
New research has shown just how much the celebrities can make from sponsored posts based on the size of their following engagement – and the figures are huge!
Johnny Depp’s daughter Lily-Rose has topped the list, from winna.com, with her earning potential an average of £11,324 per post.
The model and actress, 25, who recently revealed she works harder to prove herself because of who her parents are, has amassed 8.4 million followers and an impressive 7.9 per cent engagement rate.
Yet contrast to many other glamorous twenty-something girls, her only social media profile is Instagram and she rarely updates unless she is proudly promoting her work.
Following closely behind is Jaden Smith, the son of actors Will and Jada Pinkett-Smith, who can rake in £9,690 per post.
The highest-earning Gen Z nepo babies have been revealed as the influencers rake in as much as £11k a post on social media – with Johnny Depp’s daughter Lily-Rose topping the list
Following closely behind is Jaden Smith, the son of actors Will and Jada Pinkett-Smith, who can rake in £9,690 per post
He has the highest follower count among all the influencers studied at 19 million, but has a lower engagement rate of just 0.27 per cent.
Sofia Richie Grainge, daughter of Lionel and Diane Alexander, comes in third place with estimated earnings of £9,614 per post.
She boasts 11 million followers and a higher engagement rate of 2.73 per cent.
Sofia previously opened up on her struggle to ‘find my place in the world’ growing up in an interview with Town & Country magazine.
Speaking about her career aspirations when she was young, she revealed that her desire to not be a nepo baby caused her to experiment with different paths.
Sofia said: ‘I spent a lot of time just trying to find my place in the world. I think everyone wants to be like their parents when they’re growing up, and I admired my dad so much, and that drove me down a music path for a moment. But it didn’t feel right for me.
‘And then everyone told me, “You should be an actor!” I tried that for a period, but that wasn’t me either.
‘I didn’t have the experience, and I didn’t want to be one of those kid celebrities that got the role because my dad is who he is.’
Sofia Richie Grainge, daughter of Lionel and Diane Alexander, comes in third place with estimated earnings of £9,614 per post
Brooklyn Peltz Beckham, son of David and Victoria, who earns an estimated £7,942 per post, follows Sofia
The top five is completed by Gracie Abrams, daughter of Star Wars filmmaker J.J. Abrams, who can earn an average of £7,296 per post
Brooklyn Peltz Beckham, son of David and Victoria, who earns an estimated £7,942 per post, follows Sofia.
After spending time in Arsenal’s academy as a youngster, Brooklyn – who is married to American actress Nicola Peltz – has worked as a model and influencer, racking up several brand endorsement deals, while he has also tried to break into photography and cookery.
More recently Brooklyn is set to turn his hand to Formula E, a single-seater motorsport for electric cars.
As part of a new initiative from the sport, it is set to pit 11 influencers against each other in an attempt to raise Formula E’s profile.
Brooklyn, who is being paid for this partnership, has 16million followers on Instagram, while Aguero has racked up 30m.
The top five is completed by Gracie Abrams, daughter of Star Wars filmmaker J.J. Abrams, who can earn an average of £7,296 per post.
The singer is soon set to hit the big time after her high-profile friendship with superstar Taylor Swift – who she recently collaborated on a new song with and supported on her Eras Tour – propelled her further into the spotlight.
The brunette beauty is the daughter of Star Wars filmmaker legend J.J. Abrams – while her mother is producer Katie McGrath.
After being put into the ‘nepo baby ‘ category Gracie was quick to acknowledge earlier this year how lucky she is and to explain that her parents are kept far away from her music career.
In an interview with iHeart Radio, Abrams said, ‘There’s a privilege in having even grown up around the knowledge of what the entertainment world looks like at all…
‘But I definitely kept them so far out of it. Songwriting, for me, was always just a personal outlet to deal with my experiences without having to talk to anyone, especially my parents for many years.’
Others nepo babies making the top ten include Maya Hawke (pictured), Jaden’s sister Willow Smith, Kaia Gerber, Nico Parker and Lila Moss
Uma Thurman’s daughter Maya has starred in Stranger Things, voiced Anxiety in Inside Out as well as appeared in Wes Anderson’s Asteroid City
Willow Smith can make up to £5,852 per post on Instagram
Meanwhile, Cindy Crawford’s daughter, Kaia, who earns up to £5,206 per post on Instagram, has made a name for herself in the modelling world
She is followed closely by Nico Parker, daughter of BAFTA-winning film star Thandiwe Newton, who makes up to £3,686 per post
And finally rounding off the top ten is Kate Moss’ daughter Lila, who can take home up to £3,458 per post
Others nepo babies making the top ten include Maya Hawke, Jaden’s sister Willow Smith, Kaia Gerber, Nico Parker and Lila Moss.
Uma Thurman’s daughter Maya has starred in Stranger Things, voiced Anxiety in Inside Out as well as appeared in Wes Anderson’s Asteroid City, Quentin Tarantino’s Once Upon a Time in Hollywood and Bradley Cooper’s Maestro, among others.
The actress can make up to £6,650 per post on Instagram.
Meanwhile, Cindy Crawford’s daughter, Kaia, who earns up to £5,206 per post on Instagram, has made a name for herself in the modelling world.
She is followed closely by Nico Parker, who makes up to £3,686 per post.
The actress, 21, is the daughter of BAFTA-winning film star Thandiwe Newton and director Ol Parker, known for Mamma Mia! Here We Go Again.
And finally rounding off the top ten is Kate Moss’ daughter Lila, who can take home up to £3,458 per post.
She signed he first major modelling contract as the face of Marc Jacobs Beauty just days after her 16th birthday.
The daughter of Kate and magazine editor Jefferson Hack largely grew up out of the spotlight, but made tentative steps into the world of modelling and appeared on the cover of Italian Vogue with her mother at the age of 13.
