Cupshe kicked off 2026 with the launch of its highly anticipated collaboration, Island Time, in partnership with social media personality Lexi Rivera.
The collection marks the start of swim season and represents the next phase of Cupshe’s refreshed brand direction, including the debut of its new logo.
Inspired by the effortless, sun-kissed moments of island life, the collection captures the spirit of fun vacation days.
‘I love swimwear so when Cupshe pitched this collection idea, it immediately caught my eye,’ Rivera, 24, told Daily Mail.
‘After some discussion on how the partnership would work, product direction, new quality materials and the overall tone of the campaign the partnership fell into place.’
Cupshe kicked off 2026 with the launch of its highly anticipated collaboration, Island Time, in partnership with social media personality Lexi Rivera
The collection marks the start of swim season and represents the next phase of Cupshe’s refreshed brand direction, including the debut of its new logo
Inspired by the effortless, sun-kissed moments of island life, the collection captures the spirit of fun vacation days
The siren also talked keeping her confidence up.
‘I try to remember that there will always be days like this and it is how you move forward after realizing you don’t feel confident or your best internally,’ said the model.
Shot on location in Hawaii, the campaign features imagery at Kaʻaʻawa Beach and surrounding beach-town streets, highlighting the ‘adventurous’ spirit of the line, according to the brand.
She was thrilled to shoot in Hawaii.
‘The collection has a natural beach/island vibe so I was excited to showcase some of the pieces in beautiful Hawaii,’ the star noted.
‘It definitely helped me and the Cupshe crew come together to make the idea come full circle.’
When asked what her favorite look was, she did not hesitate: ‘I like the leopard print. It’s perfect when you are looking for something fun and different.’
She hopes fans feel happy when they put on a piece from the Cupshe x Lexi Rivera collection.
‘I hope people feel proud and excited when they put on a piece from the collection,’ she noted.
‘I love swimwear so when Cupshe pitched this collection idea, it immediately caught my eye,’ Rivera, 24, told Daily Mail
‘After some discussion on how the partnership would work, product direction, new quality materials and the overall tone of the campaign the partnership fell into place,’ she shared
The siren also talked keeping her confidence up. ‘I try to remember that there will always be days like this and it is how you move forward after realizing you don’t feel confident or your best internally,’ said the model
She is thankful social media has put her on the map.
‘It is definitely a huge part of my work and I look at social media as a vessel to create content and opportunities,’ said the TikTok favorite.
As for her day to day life, she is always bust working.
‘Meeting with the team, working on content flow across platforms and planning for upcoming projects,’ shared the looker.
The 35-piece collection includes 23 bikinis and one-pieces, along with 12 swim cover-ups and vacation dresses, blending vibrant coastal energy with relaxed, breathable silhouettes.
Designed to transition seamlessly from the beach to the street, each style embodies the natural confidence and unhurried lifestyle shared by both Cupshe and Rivera.
Rivera’s influence brings a youthful, trend-driven, yet relatable perspective to the collection.
Shot on location in Hawaii, the campaign features imagery at Kaʻaʻawa Beach and surrounding beach-town streets, highlighting the ‘adventurous’ spirit of the line, according to the brand
She was thrilled to shoot in Hawaii. ‘The collection has a natural beach/island vibe so I was excited to showcase some of the pieces in beautiful Hawaii,’ the star noted
‘I love how authentic it is to my style. These are pieces I would actually wear and feel confident in,’ says Rivera. ‘It was a dream working on this edit. Super exciting getting to see the looks that lived on paper come to life in Hawaii.’
‘Cupshe is stepping into a whole new era, new logo, new vibe, new energy, so choosing Lexi felt natural,’ adds Iris Yen, Chief Marketing Officer at Cupshe.
‘She’s one of the OG TikTokers with a community that’s young, loyal, and always looking to her for what’s next. We’re also introducing new silhouettes, which makes this collaboration feel exciting, fun, and totally different for us.’
Island Time reinforces Cupshe’s commitment to elevating swimwear while engaging a younger, social-driven audience.
The collection is available exclusively at Cupshe.com, with prices ranging from $26 to $47 and sizes XXS to XL. Campaign assets are available here.
‘It definitely helped me and the Cupshe crew come together to make the idea come full circle,’ she also relayed
When asked what her favorite look was, she did not hesitate: ‘I like the leopard print. It’s perfect when you are looking for something fun and different’
She hopes fans feel happy when they put on a piece from the Cupshe x Lexi Rivera collection. ‘I hope people feel proud and excited when they put on a piece from the collection,’ she noted
About Cupshe: Founded in 2015, Cupshe is the No. 1 vacation fashion brand dedicated to offering swimwear and apparel created for the most vibrant, fun, and fearless women all over the world.
Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated, and accessible swimwear.
Celebrity fans of Cupshe include Kendall Jenner, Kylie Jenner, Kim Kardashian, Hilary Duff, and more.
