Who is Bec Judd’s Blonde Best Friend? Rising Instagram Star Challenges Melbourne WAG Queen Bee

Bec Judd has long been known as the ‘Queen Bee’ of the Melbourne social scene after making her debut at the 2004 Brownlow Medal in THAT famous red dress.  

But after two decades in the spotlight, Bec has some stiff competition threatening to derail her status – and they’re in her own backyard. 

Her blonde bombshell best friend, Jessie Roberts, 33, has recently been thrust into the spotlight as the close-knit pair tease an ‘exciting collaboration’.

Jessie is a TV presenter, mum-of-three and co-owns successful dental practice BC Dental in Beaumaris, Melbourne, with her husband Val.

She is also the face of the Channel Nine’s Australia’s Best Pools.

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Bec Judd’s best friend Jessie Robert, right, has been thrust into the spotlight as the close-knit pair tease an ‘exciting collaboration’

The pair of beauties have been best friends for years  

If that isn’t enough, Jessie, who is quickly rising up the socialite ranks thanks to her friendship with Bec and fellow WAGs Nadia Bartel and Jessie Murphy, also dabbles in interior design, with her family home boasting its own Instagram page. 

In her free time, Jessie acts as a director on the board of the Brain Ball, which she co-founded in 2021 with registered nurse and friend Emily Galea. 

The annual charity event has raised more than $185,000 in the last three years. 

According to her Instagram bio, she considers the dental business she owns with husband Val to be a ‘side hustle’.

Jessie and Val, who offer porcelain veneers for patients, share three children – daughters River, 13, and Scarlett, 10, and son Jagger, seven. 

The socialite used to run a popular Instagram account called Modern Day Mumma where she documented her journey as a young mum-of-three.

She appeared to reach the height of her mummy blogger fame in 2018 when she opened up about her struggles with ‘severe post-natal depression’.  

‘I had my first child [River] in 2012 and suffered from severe post-natal depression. It set me back a couple of years,’ she told 9Honey at the time.

Jessie is a TV presenter, mum-of-three and co-owns the successful dental practice BC Dental in Beaumaris, Melbourne , with her husband Val 

Jessie revealed it took 10 months for her to be properly diagnosed, during which time she reached a point where she couldn’t get out of bed. 

Even after her diagnosis, she said ‘it took about a year and a half before I got out of that haze’, which she managed by seeing a psychologist and using natural remedies. 

‘My husband was amazing, even though I was quite vacant in our relationship. I also had my mum move in with me at that point,’ she said.

When Jessie fell pregnant with her second child, Scarlett, she and her family went on a lengthy trip to Africa with the intention of starting a travel blog. 

‘I initially wanted to do a travel blog, but I found that there weren’t many young mums in their early twenties like me,’ she said.

From there, Jessie’s account quickly evolved into a page offering advice on how to travel and pack for children. 

Jessie has since closed the account and now boasts a whopping 39,600 followers on her personal page, as well as a smaller TikTok account.

She had a brief foray into podcasting, starting Lockdown Wives with her friend Emma, which aired its first episode in October 2019 and its last in August 2020.

She is also the face of the Channel Nine’s Australia’s Best Pools 

If that isn’t enough, the blonde beauty, who is quickly rising up the socialite ranks, also dabbles in interior design, with her family home boasting its own Instagram page

Jessie also went on to release seven episodes of the You’re So Vain podcast with co-host Miriam Burrows in 2023, but has since focused her attention on Instagram. 

Her content has expanded beyond the world of motherhood and transitioned into a behind-the-scenes look at the glamorous life she now leads.

She has also undergone a dramatic transformation since her online presence in the 2010s, boasting a fuller lips, more contoured nose and a flawless complexion. 

Jessie has recently stepped out of the shadow of her close knit circle of friends, including Bec. 

She also boasts her own talent manager with the Roxy Jacenko-owned Ministry of Talent to help expand her online engagement.

Just last week, she was seen flaunting her figure as she spruiked a sparkling brown ensemble from WAG Barbara Licuria’s Dutch Clothing brand.

She has also been seen promoting accessories from Miu Miu, hair company Wella Professionals, and cosmetic business GASP! Beauty.

But while Jessie has been landing plenty of her own gigs recently, it would seem she still favours spending time with her dear friend Bec. 

Jessie and Val, who offer porcelain veneers for patients, share three children – daughters River, 13, and Scarlett, 10, and son Jagger, seven 

Once a mummy blogger, Jessie’s content has expanded beyond the world of motherhood and transitioned into a behind-the-scenes look at the glamorous life she now leads

The pair have been working together on a few brand deals of late, particularly during the Mick Fanning Charity Golf Day. 

However, this week the friends sent fans wild with excitement when they dropped a glimpse at a mystery project they have been working on. 

Bec shared a clip to Instagram in which she was dancing to Robert Palmer’s 1988 smash hit song Simply Irresistible.

She and Jessie recreated the iconic music video for the track as part of a marketing campaign for an upcoming gig.

In the clip, Bec and Jessie danced provocatively in skin-tight Lycra dresses in tones of neon pink, orange and purple.

They also gyrated in tight black frocks which looked almost painted onto their slender figures.

Bec captioned her post with an emoji showing a pair of surprised eyes, but did not explain what the promotional clip was for.

Their famous friends lost their minds over the video, with several quick to offer their support in the comments.

She has also undergone a dramatic transformation since her online presence in the 2010s, boasting a fuller lips, more contoured nose and a flawless complexion. Pictured right in 2012

Bec and Jessie partied at Coachella earlier this year

Jessie won best dressed at the festival in her two-piece silver ensemble

‘Stop! So so excited for this! And sorry this is just the best announcement ever,’ wrote former WAG and Henne founder Nadia Bartel in the comments.

‘Exciting!’ agreed Olivia Molly Rogers, while Erin Holland chimed in: ‘Omg stop it right now.’

‘Whatever this is I can’t wait,’ insisted Married At First Sight star Martha Kalifatidis.

Fans were equally thrilled with the video, with one saying, ‘Absolutely stunning. Love love love,’ while another wrote: ‘So excited for this!’

Another said, ‘This is unbelievably good!’ while one more added, ‘Get them on MTV pronto.’

It’s unclear exactly when Jessie and Bec first became friends, but it is likely they struck up their friendship a while after Bec moved to Melbourne in 2008.

She relocated to the city from Perth after her husband, Chris Judd, was signed to the Carlton Football Club.

Now, Jessie and Bec are often seen on one another’s pages, tagging each other in photos and posts which document their time together. 

This week the friends sent fans wild with excitement when they dropped a glimpse at a mystery project they have been working on. Bec shared a clip to Instagram in which she was dancing to Robert Palmer’s 1988 smash hit song Simply Irresistible

They are also frequently spotted attending brand events together, posing for glamorous pictures with their gaggle of fellow socialites. 

They also partied at Coachella together earlier this year.