Australian sportswear icon Larry Adler, renowned for his pioneering contributions to the local ski industry, died on Saturday. He was 96.
No cause of death was given and it is believed he was in poor health for some time.
Adler’s legacy was celebrated by his ski equipment stores, who announced his death in a statement on social media.
They highlighted his deep-rooted passion for skiing and the outdoors, which fuelled his decade-long career as an instructor at Mont Tremblant in Canada and Charlotte Pass in NSW.
‘It is with the deepest sadness that we announce the passing of our founder Larry Adler, on June 14th,’ the statement began.
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Australian sportswear icon Larry Adler, renowned for his pioneering contributions to the Australian ski industry, died on Saturday
‘Larry was a pioneer of the Australian ski industry, but more importantly, he was a beloved husband and father. Our hearts are with the entire Adler family.’
They revealed how Adler’s passion for skiing saw him found the iconic skiwear stores across NSW.
‘A proud member of the Canadian Ski Instructors’ Alliance, Larry’s passion for the mountains was legendary. After 10 years instructing at Mont Tremblant Canada and Charlotte Pass, he founded his Pharmacy in Collaroy in 1965,’ they wrote.
‘A few years later, he opened Larry Adler Ski & Outdoor, building a legacy that has lasted for decades.
‘His passion was infectious, and his impact on the Australian ski and outdoor community is immeasurable.
‘Larry’s legacy will forever be etched on the slopes he loved and in the hearts of the countless people he taught, employed and inspired.’
Adler’s business was a huge success, growing from a single store to many across New South Wales.
It is seen by many as the one-stop shop for all things sportswear.

Adler’s legacy was celebrated by his ski-equipment stores, which announced his death in a heartbreaking social media statement
Heartbroken fans took to the comment section to pay tribute to Adler.
‘Deepest condolences, many fond memories of Larry passing around schnapps while we were having ski boots fitted in the early Collaroy store. His passion was definitely infectious,’ wrote celebrity stylist Thelma McQuillan.
‘Sad to hear of Larry’s passing. An Australian legend that will be missed,’ another person wrote.
‘Thinking of all the Adler family. Larry was a gentleman… a wonderful human,’ a third added.
‘I hope there’s a tall mountain, fresh powder and the sun on his face wherever he’s gone,’ a fourth person wrote.
Adler is survived by his wife Nanette and their four children, Skye, Craig, Scott and Larry.