REALITY TV star Kim Kardashian’s Skims brand is the world’s most popular celebrity clothing range.
She beat competition from her ex-husband Kanye West — who came second — and her sisters Khloe Kardashian and Kylie Jenner, research shows.
Kim, 45, launched the company back in 2019, selling shapewear underwear, and has since branched out into loungewear and swimwear.
Skims is now valued at over £3.7billion and has almost two million Google searches every month.
American rapper Kanye’s Yeezy brand was followed by actress Kate Hudson’s Fabletics firm and pop singer Rihanna’s Savage X Fenty, which started as a lingerie line.
Like Kim, she has branched out into swimwear and loungewear and the company is worth £750million.
Kim’s sisters Kylie and Khloe came eighth and tenth.
Fellow American, musician Drake is in fifth place, with his October’s Very Own brand.
Designer Stella McCartney is the only Brit to have made the top ten in the research by fashion e-commerce online platform Centra.com.
Hollywood star Gwyneth Paltrow’s brand Goop, which sells luxury clothes and wellness goods, was in ninth position.
The actress created the company back in 2008, but speaking in March, she said she was not sure it would make money this year.
She said: “We’re very, very close. We’ve had profitable months, but I don’t want to say full profitability until we have a full year.”
