TV fans have been sitting on the edge of their seats waiting for this year’s I’m A Celebrity line up – and one star reported to be joining the cast is Nella Rose.
The stylish influencer, 26, has built her brand on her humorous personality, taking her from University of Leicester halls all the way to the Australian jungle, where she is is expected to join the likes of Josie Gibson and Jamie-Lynn Spears.
The popular content creator is set attract a younger crowd to the popular evening show, according to TV insiders.
But who is YouTube sensation Nella Rose and what exactly does she do?
Youthful: This years youngest I’m A Celeb contestant comes in the form of YouTube sensation – Nella Rose
Who is Nella Rose?
Nella Rose is a much-loved content creator, well renowned for her chatty beauty videos and witty sense of humour.
The YouTube star sky-rocketed to success when she began posting videos with her friends discussing topics such as, ‘Growing up in African household’ and ‘Things girls do that boys don’t like’.
The presenter was born in Belgium and now lives in London, having moved to the UK at the age of seven.
Nella is of Congolese descent and has one older brother. Both of her parents have passed away.
What does Nella Rose do?
Her charismatic brand has seen her boast a sky-high following, accumulating an incredible 750,000 YouTube subscribers with a healthy 81million views.
On Instagram her fanbase is even bigger – as she has amassed close to 900,000 followers – from her solo videos and collaborations with other online stars.
The down-to-earth content creator is regularly featured on Footasylum’s YouTube channel, often appearing next to famous faces such as Chunkz and Filly.
She also has her very own YouTube series with fast fashion brand PrettyLittleThing dubbed The Pink Courtroom.
The show puts toxic relationships centre stage, airing out lovers’ cheating as well as other indiscretions.
Her incredible YouTube career has garnered her many opportunities outside of the platform too.
In 2021, Nella was a co-presenter with Oobah Butler on MTV’s Catfish UK, uncovering the internet’s best liars.
The viral sensation has had her own line with PrettyLittleThing, and is also an ambassador for Fashion Nova’s Curve range.
She also has her very own streetwear clothing line named Faces London.
Accomplished: The internet sensation has achieved many things outside of YouTube, including hosting MTV’s Catfish UK in 2021
Charisma: Her down-to-earth brand has garnered her a sky-high following of 750,000 YouTube subscribers with a healthy 81 million views
When will Nella be on the show?
The influencer is set to join fellow campmates in the Australian jungle on Sunday, November 19.
It is believed that Nella will be the youngest star in the competition.
A TV insider told the Sun: ‘If ITV can draw a fraction of her followers to the show – who are the particularly valuable young demographic – they will be thrilled.
‘That’s why signing up someone like Nella is a very shrewd move on the part of the I’m A Celebrity producers.
‘She very much a ‘millennial star’ who’s gained a profile through a very different means to all the other campmates who’ve been named so far.’
The line up for I’m A Celebrity 2023 has yet to be officially announced, but there is a whole host of famous faces joining the content creator on the Gold Coast.
This Morning host Josie Gibson, Nigel Farage, and Made In Chelsea’s Sam Thompson is said to be on this years list, according to the Sun.
Viewers can also expected to see JLS’ Marvin Humes, First Dates’ Fred Sireix and Britney Spears’ younger sibling – Jamie Lynn.
Fashionista: The content creator has collaborated with Pretty Little Thing and is also an ambassador for Fashion Nova Curve
Famous faces: Nella will be among many stars in the camp, including Josie Gibson, Made In Chelsea’s Sam Thompson and Britney Spears’ sister – Jamie Lynn
