Amanda Holden & Sam Faiers Shine at Revive Collagen Event

Amanda Holden cut a chic figure in a white diamond-embellished waistcoat and trousers as she joined Sam Faiers at her Revive Collagen event on Thursday to celebrate the brand reaching one vitamin million grants. 

The Heart Radio presenter, 54, who became a brand ambassador for the brand in 2021, looked incredible in the sparkly ensemble as she posed up a storm alongside Sam, 34. 

She added inches to her frame with silver pointed heels and layered a stylish white faux-fur coat over her shoulders.  

To complete her look, the TV personality further accessorised with a stack of silver diamond choker necklaces as she struck a series of poses for the camera. 

Meanwhile, brand co-founder Sam looked sensational in a semi-sheer pearl-embellished one-shoulder dress. 

She completed her look with a pair of silver diamond statement earrings and styled her brunette tresses up in a slick updo, as she celebrated with her pals. 

Rochelle Humes, 36, wrapped up warm in a chic taupe wool coat as she arrived at the glitzy bash. 

The TV presenter beamed from ear to ear as she struck a series of poses alongside Sam. 

The night was one to remember, and a host of guests enjoyed drinks and danced the night away as a singer belted out several hits. 

In 2023, Revive Collagen launched a partnership with Vitamin Angels to provide life-changing vitamins and minerals to children and mothers across the world. 

The brand pledged to make a 1-for-1 vitamin donation through Vitamin Angels for every Revive Collagen box sold across the UK, which would provide a child in need with a six-month supply of vitamins. 

Revive Collagen is one of the UK’s fastest-growing wellness brands and is now stocked in over 4,000 stores across the globe.

Sam co-founded the brand in August 2020 alongside her long-time business manager, John Bailey, and still owns the majority stake in the company.

Revive Collagen, which sells ready-to-drink liquid collagen supplements, has exploded in popularity, becoming Europe’s fastest-growing collagen brand.

Sam has also brought serious star power to the table, enlisting Amanda and A-list hair stylist Chris Appleton, the man behind Kim Kardashian and JLo’s iconic looks, as faces of the brand.

Sam joins a long list of celebrities who have swapped brand deals for wellness brands, joining the likes of Coleen Rooney and Holly Willoughby after Gwyneth Paltrow saw huge success with her brand, Goop.

A source close to the star said: ‘While other celebs were signing branding deals for easy money, Sam put her entire life savings on the line.

‘Her and her team have built Revive Collagen from the ground up, and it’s been profitable since day one.’

‘With a huge US launch on the horizon later this year, including launching into more than 6,000 retail stores, the brand is now forecasting over £100 million in revenue in the next couple of years.

‘Sam’s firmly got her eye on becoming one of the country’s most successful self-made businesswomen.’

The star’s beauty company has also been endorsed by celebrities such as Oti Mabuse and Paloma Faith.