Stars Who Couldn’t Save Menulog: Their Costly Celebrity Efforts

News that food delivery service Menulog will be hanging up its apron has sent hungry Australians into a spin.

Starting life in Sydney back in 2006, Menulog has been ‘navigating challenging circumstances’ according to its parent company JustEatTakeaway.com.

It was revealed this week the app will deliver its last order before the stroke of midnight on November 26.

Up to 120 employees will receive redundancy packages as well as outplacement support as a result of the shock closure.

Menulog was one of Australia’s most popular food-delivery apps, according to Roy Morgan, second only to Uber Eats in 2022.

However, while the service may have failed to make it in the Aussie food delivery market, it certainly scored some big names when it came to advertising deals. 

From Christina Aguilera to Katy Perry—and 2025 AFL Grand Final entertainment Snoop Dogg—some of the world’s biggest stars have fronted Menulog’s campaigns. 

The delivery ads also featured some of our much-loved local talent, such as Baker Boy,  D’Arcy Spiller, Kirsten Salty and Big Twisty. 

Below is a look at the high-profile stars that, in the end, could not save Menulog from food oblivion—and the millions of dollars they were paid for their time.

Snoop Dogg – 2020

Snoop Dogg jumped on board for what was to be the app’s most popular campaign—Did Somebody Say Menulog?—in 2020.

Snoop, 54, starred in two ads for the campaign, both released in 2020. The first showed the rapper dropping bars about the popular app in a rap video-style format.

The second spot was released to coincide with the 2020 NRL State of Origin and featured Snoop with a range of footy stars, including Greg Inglis and Brad Fittler.

According to the Australian Financial Review (AFR), the Drop It Like It’s Hot hitmaker was paid more than $9 million for the ad campaign.

‘As much as we love it, what better way to step things up a notch than to get the help of a global legend?’ Just Eat’s chief marketing officer Susan O’Brian said at the time.

‘Snoop answered our call and created a version of the song that got us all smiling.’ 

Katy Perry – 2022

The Teenage Dream hitmaker jumped aboard the Menulog train in 2022, bringing her own quirky spin to the Did Somebody Say Menulog? jingle.

Katy’s ad showed her in a whimsical doll house modelling a raft of eye-catching outfits as a Menulog driver delivered the pop star a range of food.

Speaking to the AFR about securing Katy, 41, for the campaign, Menulog Marketing director Simon Cheng said she fit the bill perfectly.    

‘Katy transcends music, she’s another one of those personalities that transcends the category, and Katy brings another spin and another dimension to the successful work we’ve done since 2019,’ he said.

‘The whole point of doing it with different artists is to bring a new dimension to it, and we can add a lot more depth to the audio branding that we’ve got now and to people remembering the brand.’

And the bill was quite large, too, with Katy, like Snoop, reportedly paid a whopping $9 million for her services.

Christa Aguilera and Latto – 2023

Christina Aguilera teamed up with US rapper Latto in 2023 for another take on the popular Did Somebody Say Menulog? campaign.

The ad featured Christina, 44, and Latto, 26, in elaborate, glamorous costumes as opera singers making their way through an extravagant palace setting. 

Couriers catered to their every need, offering the stars a range of their favourite foods from Menulog, including tacos, poke bowls and even sushi delivered on a train.

While the figure commanded by the musical duo has never been made public, it has been reported that the pair earned a combined $36 million for their efforts. 

‘Working with Menulog and my girl Latto on this genre-fusing project was honestly a blast,’ Christina said in a statement at the time of the ad’s release.

‘We laughed a lot, sang loud and got to make a lavish video all in celebration of our favourite takeaway and grocery app.’

Jeff Goldblum – 2017

Jurassic Park star Jeff Goldblum was the first celebrity to endorse Menulog and did so in his trademark laconic style in 2017.

The ads showed the veteran actor, 73, awkwardly intersect two situations, with the main goal of encouraging people to order through the Menulog app rather than over the phone.

The first scenario showed a girl trying to order food while her friend sat on the lounge next to her, heartbroken after a breakup. 

The second showed a man trying to order pizza while watching TV with his mates. 

While Jeff’s fee for his Menulog appearance has also never been made public, it was likely a lot less than the high sums commanded by the likes of Snoop Dogg and Katy Perry.