There was a time when reality television’s Charlotte Crosby was best known for drunken antics and late-night romps.
One of the original cast members of MTV’s Geordie Shore, the Sunderland-born personality left the nation aghast when she had sex in front of the cameras during the early days of the series.
These days, however, Charlotte’s career has taken a most unlikely change of direction as she attempts to become a squeaky-clean fashion guru and ‘mumfluencer’.
She’s certainly not lacking in determination. For I can reveal that Charlotte has left her associates stunned with what members of the influencer community describe as ‘a ruthless move’ to ditch her longstanding management company and sign, instead, with glitzy London-based firm InterTalent run by showbusiness guru Jonathan Shalit.
Her previous agency, Bold, had worked tirelessly to take Charlotte from relative obscurity on Geordie Shore to her new role as an influencer with more than eight million followers on Instagram.
A source close to Charlotte told me: ‘She completely blindsided her former management team.
‘They had no idea of her intentions. There was no inkling that anything was wrong.
‘They’d obviously been working with her for many, many years. They’d done everything for her. When she told them she was leaving it came as a real shock.’
Charlotte Crosby in 2011 at the MTV ‘Snow Jam’ in Australia
Bold had secured a number of lucrative deals over the years, including television shows, clothing brands and book deals.
‘More recently, her family reality TV show aired on Paramount+ after two series of Charlotte in Sunderland ran on BBC Three from 2023 to 2024,’ explained the source.
‘Everything has been ticking over nicely for Charlotte since having her two children.
‘She did two series showing her family life on the BBC and even when they didn’t commission a third her team got her a new show on Paramount+.
‘They really couldn’t have done any more for her.’
Charlotte first appeared on our screens in 2011. The vulgar yet trailblazing Geordie Shore featured a group of young men and women living together in the same house in Newcastle.
Her drunken behaviour and ceaseless rows were a constant thread running through the drama.
In 2016, shortly before she quit the show for good, Charlotte was convicted of drink-driving and given a three-year ban.
Charlotte left Geordie Shore in 2016. She has two daughters, Alba Jean and Pixi Cecilia
She pleaded guilty and later issued a fulsome apology, saying: ‘It was a very stupid and reckless thing to do. I’ve let myself down. It won’t happen again’.
It had happened before, however: Charlotte had already received an 18-month driving ban in 2012.
She left Geordie Shore in 2016 after completing 12 series. She has since appeared in a host of television shows including Celebrity Big Brother – which she won – Just Tattoo Of Us, Ex on the Beach and Celebs Go Dating.
She appeared to be thriving both at home and professionally.
Charlotte has two daughters with her fiancé, Jake Ankers: Alba Jean, born in 2022, and Pixi Cecilia, who was born in January 2025.
In May, she sold her Sunderland mansion for £1,400,000 and has since moved into a new home. She has also had the means to buy a Spanish villa on the Costa Blanca resort.
Just a few weeks ago, however, Charlotte made it clear she was ready to step away from the box altogether and make her fortune with a new clothing brand, Pepper Girls Club.
‘I think my heart is at doing the absolute best with my business and being in a position to never have to do TV again,’ she said.
Charlotte pictured with fiance Jake Ankers. In May, she sold her Sunderland mansion for £1,400,000
The move to InterTalent – which looks after fellow influencers Jaqueline Jossa, Jess Wright and Kelly Brook – appears to be the next step in this re-invention.
Then, earlier this week, Charlotte launched a new personal brand – changing her Instagram handle from CharlotteGShore to TheCharlotteCrosby.
‘This truly is the end of an era,’ she told her followers.
‘CharlotteGShore has been my identity for the past 15 years, since I was 20 years old.
‘The truth is, since entering my 30s and becoming a mother, I’ve felt more and more detached from that title.
‘I’m not that young girl from Geordie Shore any more and I haven’t been for a long time.’
Her new direction has not been trouble free: Charlotte has been left £300,000 in debt after pumping her own cash into the clothing venture. No doubt her critics will be watching closely.
As for what Charlotte’s previous management think of her bold new move, it doesn’t take a mind-reader to guess.
‘Well some at Bold are furious,’ says my source. ‘They made her. This feels ruthless. That’s loyalty for you.’
