Sophie Hinchliffe revealed she has had a major baby bump photoshoot fail as she took to Instagram on Wednesday to show off her DIY set up.
The cleaning influencer, 34, who goes by Mrs Hinch on social media, is expecting her third child, a son, with husband Jamie. The couple are already proud parents to sons Ronnie, five, and Lennie, three.
Showing off her bare baby bump in a sweet new black and white snap, Sophie draped a shirt off her shoulders as she kneeled on the floor with a sheet backdrop.
She looked stunning as she cradled her growing bump before being joined by her adorable pet pooch Henry.
However, Sophie revealed the reality of the photoshoot as she shared that she had bought a ‘backdrop sheet’ online and hung it up in her bedroom to try and recreate a ‘photoshoot’.
In a short video, Sophie explained how her husband had been snapping several pictures of her but had also captured the bedroom surrounding her causing it to be a fail.
Sophie Hinchliffe aka Mrs Hinch revealed she has had a major baby bump photoshoot fail as she took to Instagram on Wednesday to show off her DIY set up
The cleaning influencer, 34, showed off her bare baby bump in a sweet new black and white snap as she kneeled on the floor with a sheet backdrop – but it didn’t quite go how she wanted
She said: ‘Look at the set up guys, um yeah. We’ve tried. You just need to not get the edge of the sheet but the hilarious thing is, it is what it is’.
Taking to the caption, Sophie explained: ‘DIY Baby month “photo shoot” if you’ve watched my story today guys you’ll know why me and Jamie have only just stopped laughing!
‘An Amazon “backdrop sheet” and a camera roll of fails later, we did manage to capture these and we definitely have memories behind these pictures that’s for sure.
‘As for my Henry, who turns 10 this year, I am so pleased he joined me. But now, it’s time for the final baby prep … We can’t wait to meet you this month baby boy, especially your big brothers.
‘Thank you everyone for following yet another chapter to our crazy story , all the best, always. Ps for Photographer bookings contact: @mrhinchhome xxx’.
It comes after it was revealed that Sophie made a jaw-dropping 4.4million last year thanks to her £3 cleaning sprays.
Sophie, who took a step back from the spotlight last year to grieve the sudden loss of her father, has made a fortune from an Instagram account focusing on cleaning tips.
The stunner nearly doubled her earnings from 2023, making an eye-watering £4,364,134 profit, compared to £2,789, 729 in 2023.
However, Sophie revealed the reality of the photoshoot as she shared that she had bought a ‘backdrop sheet’ online and hung it up in her bedroom to try and recreate a ‘photoshoot’
In a short video, Sophie explained how her husband had been snapping several pictures of her but had also captured the bedroom surrounding her causing it to be a fail
She penned: ‘An Amazon “backdrop sheet” and a camera roll of fails later, we did manage to capture these and we definitely have memories behind these pictures that’s for sure’
The influencer, who goes by Mrs Hinch on social media, is expecting her third child, a son, with husband Jamie. The couple are already proud parents to sons Ronnie, five, and Lennie, three
New Companies House documents show that Sophie has multi-millions in the bank and in the financial year to April 5, 2024, she experienced her most profitable year since bursting onto the social media scene in 2018.
The bumper earnings represent her first financial year after cutting ties with Tesco in April 2023 to focus on other exciting projects.
Tesco’s Mrs Hinch collection launched in January 2021 and included items such as luxury bedlinen, loungewear, heart-shaped bowls and candles.
However, her main focus for 2024 was to design brand-new cleaning product scents for household brands, such as Lenor and Bold.
Her company reported that she had made £4,179,283 for 2024, while she was still due £748,130 and had tangible assets at £81,123.
She revealed in February last year: ‘People assume I am obsessed with cleaning, but the truth is I’m not.’
‘I clean because it’s my therapy. It helps me feel in control. I feel I have accomplished something each day, and it frees my mind from over thinking and over worrying. In fact, cleaning changed my life.’
She amped up her partnership with cleaning parent company Joy of Clean last year to produce her signature laundry scent, Frosted Rose Wonderland.
Joy of Clean is the parent company of brands such as Bold, Lenor, Flash and Fairy.
Among her other products with the cleaning giant were the £3.50 Flash Spray Wipe Hinched Antibac Cleaning Spray in ‘wild berries’ and Bold White Musk and Golden Maple detergent pods, fabric conditioner and laundry gel.
It comes after it was revealed that Sophie made a jaw-dropping 4.4million last year thanks to her £3 cleaning sprays
She made an eye-watering £4,364,134 profit, compared to £2,789, 729 in 2023, selling brand-new cleaning products for household brands, The Sun reported
She also sold the Vacay Vibes collection of Febreeze Air Mist, Fairy-Max Power, Flash All Purpose Cleaner and Fairy dishwasher tablets.
Every product was put up for sale in Home Bargains, which led to her being honoured with a branded ‘Hinch Bargains’ truck.
Speaking about her achievement on Instagram at the time, the influencer said: ‘If you’ve followed my crazy journey from the start, you’ll know just how much this means to me. My mind is blown.’
Research recently revealed the author rakes in an average of £5,900 each time she posts on her social media – including ads for her cleaning products and other brand deals.
She was listed as the highest paid ‘homefluencer’ or ‘cleanfluencer’ in the UK – and the second highest worldwide – by ratings site GoCompare.
The mother created her Instagram account @mrshinchhome, in March 2018 and accumulated an incredible two million followers in just one year.
She now has 4.8 million loyal followers who rely on her for the best home cleaning tips and tricks.
