Blake Lively and her newest company celebrated a big win this week and announced the victory to the world in a grateful social media post on Friday.
The actress, 37, who donned a bright yellow ensemble for the 2024 Beauty Inc Awards in New York City on Wednesday, celebrated with her team following their winning of the Newcomer Award.
In August, the National Board of Review Award winner launched her hair care line, Blake Brown Beauty.
Of her experience beating out the competitors, Lively wrote, ‘To be in that room, being honored alongside so many people who’ve paved the way, and more who are forging new paths, hearing their stories was surreal for me and the entire @blakebrownbeauty team.’
‘We’re a newborn company, but the gestation was long, the entrepreneur wrote.
‘We worked for 7 years before going to market. We didn’t stop until we got the best possible product, the best results, the best packaging, the best fragrance, the cleanest and most sustainable available, all at a mass price point for @target.’
Blake Lively and her newest company celebrated a big win this week and announced the victory to the world in a grateful social media post on Friday; seen earlier this week
She thanked her customers for making ‘us the highest haircare launch in @target history. You sold us out instantly.’
The Age of Adeline star added that ‘To be honored now by the [Women’s Wear Daily] beauty editors, and to be in a room of industry trail blazers was just so cool.’
Some of those trailblazers included WWD beauty editor Jenny B. Fine and Jones Road creator and celebrity makeup artist Bobbie Brown who posed with lively for a photograph.
She also rubbed shoulders with Balmain creative director Olivier Rousteing.
She also offered her thanks ‘to every single person who’s worked tirelessly’ getting the product market.
‘We’re just getting started…’ she advised, offering her congratulations to the other winners.
The actress, whose birth name was Blake Brown, created eight products for her line.
They reflect Lively’s philosophy of using alternating shampoos and hair masks instead of conditioners.
She and her team won the Newcomer Award for their new haircare line, Blake Brown Beauty. ‘We worked for 7 years before going to market,’ she wrote on social media about effort to created the popular line which is sold at Target
The line reflect Lively’s philosophy of using alternating shampoos and hair masks instead of conditioners. It sold $16 million worth of products in the first week and has continued to be a bestseller
The actress, who rubbed shoulders with beauty legends such as Balmain creative director Olivier Rousteing said ‘to be in a room of industry trail blazers was just so cool,’ adding, ”We’re just getting started’
Fans did not let the rumors of behind-the-scenes drama on the set of her film It Ends With Us that reportedly had Lively fearing for the future of her career, dampen their enthusiasm for Lively or her new endeavor.
The new line sold $16 million worth of products in the first week and has continued to be a bestseller, according to Launchmetrics, as per WWD.com.
Friends and fans offered their best wishes, including Queer Eye star Jonathan Van Ness, who wrote, ‘Congratulations queen!!’
‘She came out of left field winning awards!! I can’t wait to try these products,’ wrote a fan.
