Devon Windsor surprised fans as she dropped an athleisure collection for her eponymous fashion brand.
On Thursday, the 30-year-old businesswoman took to Instagram to model the new releases as she announced the second wave of her sports wear line, titled SPORT 24.
Her latest drop included cropped tops and matching leggings with chic designs and textures that look fashionable in and out of the gym.
She appeared almost ethereal while showing off her incredibly toned body as she struck up various poses to show off the collection’s range.
‘SPORTY SPICE ✨✨ All new DW just dropped!’ the Victoria’s Secret vet penned in the caption.
Devon Windsor surprised fans on Thursday as she dropped an athleisure collection for her eponymous fashion brand
Devon showed off the versatility of her athleisure with snaps of her performing yoga and playing tennis.
The glamorous photoshoot flaunted the blonde beauty’s slender frame and endless legs.
Her athleisure drop also incudes jackets, sweatshirts, sweatpants, rompers, skirts, baseball caps, fanny packs and sneakers.
Per the brand’s website, sizes range from extra-small to extra-large and prices from $40 for a cap and $250 for a hoodie.
The collection was made available for purchase on October 10.
The St. Louis, Missouri native began modeling at the age of 14 and has gone on to model for Chanel, Dior and Victoria’s Secret.
In 2019, she decided to bring her runway talents to the fashion industry and launched a swimwear line, Devon Windsor Swim. Over time, it expanded into selling various other clothing items leading to the drop of the word ‘swim’ from the title.
‘Being in the fashion industry, I was always interested in expanding my brand outside of just modeling,’ she told V Magazine.
She explained to the outlet: ‘I loved the aspect of design and the creativity and freedom in being able to have your own line. Swimsuits have always been a passion of mine because I love the ocean — it is where I feel most at home.
‘Over the past couple of years, I have noticed a gap in the market for a swimsuit that is more than your average basic bikini, without breaking your bank,’ she added.
She modeled the new releases as she announced the second wave of her sports wear line, titled SPORT 24. The collection was made available on October 10
Her latest drop included cropped tops and matching leggings with chic designs and textures that look fashionable in and out of the gym
She appeared almost ethereal while showing off her incredibly toned body as she struck up various poses to show off the collection’s range
Her athleisure drop also incudes jackets, sweatshirts, sweatpants, rompers, skirts, baseball caps, fanny packs and sneakers
Devon showed off the versatility of her athleisure with snaps of her performing yoga, stretching and playing tennis
Per the brand’s website, sizes range from extra-small to extra-large and prices from $40 for a cap and $250 for a hoodie
Devon founded her eponymous brand back in 2019
‘For me, swimwear is a strong form of self-expression and something that you should feel confident and powerful in. With this in mind, I decided to create an affordable line of statement swimsuits,’ she said.
The blonde beauty explained that she wanted her brand to stand out: ‘I wanted this line to be a reflection of my personal style, while also being a collection and brand that everyone could find something they love.
‘I also wanted the collection to be affordable, and something that carries a lot of design details. The range offers a large variety of versatile silhouettes, colors, patterns, textures and hardware—all with an immense amount of detail that went into selecting each,’ she finished.
