Top Halloween Costumes 2025: Taylor Swift & Travis Kelce Lead the Pack

Popular Halloween costume trends for 2025 are celebrity related.

Daily Mail has learned the top choices have to do with the some of the most dazzling stars in the Hollywood crowd, according to The Halloween & Costume Association (HCA).

Power couple Taylor Swift and Travis Kelce are the top choice.

Women will don Swift’s Eras Tour outfits like her silver leotard or burgundy dress while men will opt for Kelce’s Kansas City Chiefs jersey, the HCA suggested.

There may also be fans that copy the look the stars wore when they got engaged in August. 

Another celebrity power couple that fans may want to copy is Kylie Jenner and Timothee Chalamet who have been together for almost three years. 

A specific look they could borrow is from the Golden Globe Awards in January or when they went to a basketball game for the NBA Playoffs that same month. 

There is also some worry that Kanye West fans may copy the look he created when he took his wife Bianca Censori to the Grammy Awards red carpet in February.

He wore all black while she was in a see-through nude dress with no lingerie to protect her modesty.

There is a lot of interest in costumes from the popular series Wednesday, which is based off The Addams Family. 

Jenna Ortega’s dark schoolgirl look to play the title character is in demand as is Catherine Zeta-Jones’ black low-cut dress and long black hair being another coveted costume.

‘This data shows that Halloween is a holiday that brings out the creativity and community spirit of adults, not just children,’ said Michele Boylstein, HCA’s Executive Director. 

‘From dressing up and decorating to attending parties and celebrating with pets, adults are embracing every aspect of Halloween. The steady increase in participation since 2020 shows that Halloween is stronger than ever.’

Then there are the main characters from the movie Wicked; Ariana Grande’s character Glinda wore a sparkling pink dresses and Cynthia Erivo’s character Elphaba had green skin with a black dress and hat. 

Dressing as Superman is also back after being popular when the Christopher Reeve movie came out in 1978. That’s because a new version came out in July starring David Corenswet and Rachel Brosnahan.

Costumes from the movie Beetlejuice is also trending. Inside Out 2 emotions are hot too: Characters like Ennui and Anxiety are being turned into costumes for both kids and adults. 

Spider-Man and Batman remain popular for kids, with new additions like Miles Morales and Black Panther also trending. Classic villains like Ghostface are also common. A Spider-Man Morphsuit provides a full-body option for kids. 

Alicia Silverstone’s outfits from her hit movie Clueless is also wanted, especially the yellow plaid jacket and skirt.

Video game characters from Minecraft and Pokémon are still popular with children. A Minecraft Creeper Outfit is a popular option for kids.

And thanks to the new Jurassic World movie with Scarlett Johansson inflatable T-Rex costumes will likely make a comeback.

The Halloween & Costume Association (HCA) also shared that 51% of adults who celebrate Halloween plan to dress in costume this year, with 32% dressing their pets in costume. 46% of adults Halloween costume wearers plan to throw or attend a Halloween party, while 54% plan to decorate their homes or yards.

Halloween shopping starts early: 45% of these adults who dress up begin purchasing costumes in September, and 36% shop during the first two weeks of October.

Adults plan to spend an average of $60 on costumes, $55 on decorations, and $40 on candy.

Specialty Halloween/costume stores remain popular, with 46% of these adults planning to shop there, while 40% shop online.

Since 2020, the percentage of adults celebrating Halloween has increased steadily, showing a resurgence and growing popularity post-COVID. Millennials (39.5%) and Gen Z (26.7%) are most likely to dress in costumes. Adults in households with children under 18 show high engagement, with over 36% planning to take children trick-or-treating.

U.S. costume companies are sounding the alarm that newly proposed tariffs on Chinese imports could wipe out Halloween and severely disrupt Christmas unless urgent action is taken. 

With production already underway and orders locked in, businesses are scrambling to find ways to get products into stores on time and at prices that families can afford.

But affordability is slipping fast. Costumes that used to retail for $19.99 will jump to $39.99. Even simple masks, once priced at $4.99, could now cost $9.99, or more. At double the price, many simply won’t buy.

‘This is an existential moment for our industry,’ said Robert Berman, Halloween & Costume Association Board Member and President of Rasta Impasta/Imposta Costumes, a leading U.S. costume manufacturer. ‘Halloween isn’t like other holidays. If products don’t land on time or become too expensive for families, Halloween simply doesn’t happen. There is no backup plan.’

The latest round of tariff hikes, which could increase rates up to 145% or even 170%, is hitting seasonal suppliers at the worst possible time. With millions of dollars already spent on raw materials and production, many companies are now facing sudden, unexpected costs that make their ranges unviable. Retailers are reacting by cancelling orders and cutting volumes—even on products specifically designed for their shelves.

‘It’s brutal,’ said Berman. ‘These are goods that are weeks from shipping — not months. And because Halloween is a one-night event, if you miss that window, there’s no way to recover.’