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Influencers are turning down roles to appear as cast in top-rating reality TV shows like Married at First Sight and Australian Survivor.
According to insiders, Instagram and TikTok stars are rejecting major offers because of tough contracts that may compromise their earning power and demands from producers to hand over passwords to their social media accounts.
One casting agent has revealed that influencers are complaining reality TV is no longer ‘a safe space for them’.
‘Over the past few weeks there has been a high volume of selected cast turning around and saying they have changed their mind and are no longer interested in taking part in these [kind of] shows,’ an insider revealed to Yahoo Lifestyle.
‘It’s been a real turn of the tables and the opportunity to appear on TV is no longer as lucrative or sought after.’
A former reality star and influencer told the publication appearing on a TV show can come with contractual obligations that some may find invasive.
For instance, some reality shows require talent to sign over their passwords so producers can then have access to personal messages on their platforms.
‘It is an invasion of creative control and that has turned people off taking part in these social experiments,’ the reality star said.
Influencers are reportedly turning down roles to appear as cast in top rating reality TV shows like Married at First Sight (pictured) and Australian Survivor. According to insiders Instagram stars and Tik Tokkers are rejecting major offers because of tough contracts
One casting agent told Yahoo Lifestyle has revealed that influencers are complaining that reality TV is no longer ‘a safe space for them’. Pictured: Former MAFS couple Jules Robinson and Cameron Merchant have built major media careers since appearing on the show in 2019
They added that influencers have ‘priced themselves out’ of needing to appear on top-rating shows simply because of the size of their own following – and the big money that comes with product endorsement agreements.
Many former reality stars have used their TV fame to launch a highly successful media career based on social network platforms like Instagram.
Jules Robinson and Cameron Merchant have been a happy couple ever since they met on MAFS in 2019.
They were blessed with their first baby in 2020 – and they have a considerable following of 1.2 million people.
The platform has also been advantageous for their individual careers. Jules used her body-shaming experience to introduce her own shapewear line to empower women.
Cam, who talks openly about his mental health issues, is a representative for a few charities and uses his social media to motivate and encourage others.
As of 2022, Jules can now earn a whopping $3701 per Instagram post, while Cam can charge upwards of $2407.
An insider has claimed that producers have relied on ‘picking talent’ for reality shows from Instagram and Tik Tokkers with sizeable followings. Pictured: Love Island Australia
Former MAFS brides’ Ella Ding, 29, and Domenica Calarco, 29, sealed a $250,000 podcast deal along with a sold-out merchandise line after their appearance on the Nine hit in 2022.
Meanwhile, Abbie Chatfield has completely changed what it means to be a ‘reality star’ after her stint on Matt Agnew’s season of The Bachelor.
The 29-year-old has become a major presence in the media, creating a multi-million dollar company.
Since The Bachelor, Chatfield has gone to win I’m A Celebrity… Get Me Out Of Here! and host Love Island’s after show on Channel Nine.
She will soon be back hosting a second season of Binge’s FBoy island.
Abbie Chatfiled has had forged unstoppable career since her stint on The Bachelor in 2019
Abbie, who has 479k followers on Instagram, can earn upwards of $2,251 per sponsored post on the platform.
Two more Bachelor stars Laura Byrne and Brittany Hockley have also hatched big media careers since appearing on the dating show.
The duo’s Life Uncut podcast has proved to be a major hit and has helped the pair attract big money for sponsored posts.
In 2022, Influencer Marketing Hub reported that Laura could attract a whopping $1,690 per post on Instagram, while Brittany can earn $1078 per post on the platform.
