Pip Edwards put on a busty display as she posed up a storm in a series of stylish outfits during a P.E Nation photoshoot at Clovelly beach on Friday.
The fashion designer, 44, pulled out all the stops as she took centre stage while modelling clothing from her very own brand and other Aussie fashion designers.
In a series of stunning shots, Pip went topless beneath an oversized grey pinstripe blazer from genderless Aussie brand Kourh.
She teamed her effortlessly stylish ensemble with blue denim wide-leg jeans as she showed off her modelling credentials.
Pip let her outfit do all the talking as she simply accessorised the busty look with a silver necklace and an array of gold earrings.
Pip, who is now P.E Nation’s sole creative director after Clare Greaves’ shock exit, was joined by her rarely-seen son Justice, 18, for the photoshoot.
Justice – the son of Pip and her ex Dan Single – cut a stylish figure in a white jumper and baggy denim shorts, styled with a pair of chunky grey trainers.
He larked around with his mother as they were seen smiling and laughing while playfully wrestling during the photoshoot.
Pip Edwards put on a busty display as she posed up a storm in a series of stylish outfits during a P.E Nation photoshoot at Clovelly beach on Friday
The fashion designer, 44, pulled out all the stops as she took centre stage as she modelled clothing from her popular athleisurewear brand and other Aussie fashion designers
In a series of stunning shots, Pip went topless beneath an oversized grey pinstripe blazer from genderless brand Kourh, which she teamed with stylish blue denim wide-leg jeans
It is not the first time that Justice has modelled for P.E Nation as he previously sported items from the brand’s unisex range during his early teenage years.
During the photoshoot, Pip also cut an edgy figure in an oversized cream V-neck T-shirt and grey cargo trousers, which she styled with a coordinated jacket.
She kept comfortable in a pair of chunky black and white trainers and completed her look with a washed-out grey baseball cap.
Pip has notably shed P.E Nation’s famous bright colours and clashing prints in favour of outfits with much more muted tones in a huge creative overhaul.
‘We basically had to do a full colour-palette cleanse so that the rebrand and relaunch that you’ll see is a full cleanse, which will be quite a shock [compared with] the P.E Nation that you know,’ she previously told The Australian.
‘Our fabrications are very luxe, our silhouettes are luxe, but it’s anchored in active.’
Pip has been taking the athleisurewear brand in a new direction after taking over following the shock exit of her co-founder Claire Greaves (formerly Tregoning).
Pip showed off her incredible figure in the ensemble and opted to go barefoot as she struck a series of poses in front of the dramatic ocean views
Pip let her outfit do all the talking as she simply accessorised the busty look with a silver necklace and an array of gold earrings
Pip showed off her stunning features with a glossy make-up palette as she struck a series of gorgeous poses for the camera
Pip was seen lounging on a white chair during the beachside photoshoot as she showed off her brand’s clothing range
Pip styled her golden tresses in a blunt bob as she opted for an effortlessly chic look for the photoshoot
Pip struck a series of sultry poses for the camera as she showed off her toned physique while going topless for the shoot
Amid rumours of a falling out, Pip spoke about her former business partner for the first time since Claire’s sudden departure as she reflected on their 10 years working together last month.
‘In P.E. Nation with my business partner – she was the product one. She was an amazing designer and I was more the marketing side of things,’ she told the Kyle And Jackie O Show.
While she didn’t comment on the circumstances that prompted Claire’s exit, Pip said she has fond memories of working with her former partner as she praised for being an ‘amazing designer’.
Pip went on to give an insight into how the business has changed since Claire’s exit, revealing there are now many more people working on the brand’s designs.
‘The two of us got together and really kicked [P.E Nation] off. But now there’s a team of… lots, the design team has got eight [people],’ she told hosts Jackie O Henderson and Kyle Sandilands.
Her comments came after she seemingly took a thinly-veiled swipe at Claire in a social media post amid rumours of a falling out between them.
Pip, who is now P.E Nation’s sole creative director after Clare Greaves’ shock exit, was joined by her rarely-seen son Justice, 18, for the photoshoot
He larked around with his mother as they were seen smiling and laughing while playfully wrestling during the photoshoot
Justice – the son of Pip and her ex Dan Single – cut a stylish figure in a white jumper and baggy denim shorts, styled with a pair of chunky grey trainers
Pip was the epitome of style in her sophisticated ensemble as she posed up a storm on the iconic beach
Pip appeared to be in jovial spirits as she flashed a smile for the camera while posing up a storm on the promenade
Pip seemed relaxed in front of the camera as she showed off her modelling credentials and worked the camera
Last month, Pip took to Instagram to share a picture of herself backstage at P.E Nation’s first Australian Fashion Week show since Claire’s departure.
In a caption alongside the snap of herself and her smiling colleagues, she penned in an apparent swipe: ‘We did good. My fave team ever.’
Pip also recently wiped all traces of Claire from P.E Nation’s social media in a seemingly telling move.
The act erased years of posts promoting the sportswear brand, and all traces of her former business partner from the page.
Countless photos of the friends attending events together and promoting their brand are now gone, as Pip starts a new chapter in her professional life.
She poignantly captioned her post: ‘The past has been celebrated and now we pave the way for a new beginning.
‘This fresh start has been initiated by wiping the slate clean to usher in a new age @p.e.nation #penation.’
Pip also changed into another stylish ensemble as she proved herself to be her brand’s own best advertisement during the photoshoot
Pip also cut an edgy figure in an oversized cream V-neck T-shirt and grey cargo trousers, which she styled with a coordinated jacket
She kept comfortable in a pair of chunky black and white trainers and completed her look with a washed-out grey baseball cap
Pip has notably shed P.E Nation’s famous bright colours and clashing prints in favour of outfits with much more muted tones
Pip has been giving her brand a huge overhaul after taking over as the sole creative director following the shock exit of co-founder Claire Greaves (pictured right with Pip)
In March, P.E Nation said in a statement that Claire would be ‘pursuing other creative endeavours’ and taking her career in a new direction.
The brand told the Daily Telegraph: ‘After 10 years of driving P.E Nation with friend and co-founder Pip Edwards, Claire Greaves has made the decision to step out of the day to day running of the business.
‘Claire will remain on the board and will retain her shareholding as the company continues to thrive in the very creative, visionary hands of Pip Edwards at the helm, along with the board of directors.
‘The business has secured and developed an extremely strong product and design team.
‘Pip and the company are in complete support of Claire’s transition to pursue other creative endeavours and wish her the absolute best in her next chapter.’
Pip and Claire co-founded the athleisure brand in Sydney back in 2015, and turned it into a globally thriving business.
