Pip Edwards showed off her incredible figure in a stunning beachwear look as she posed up a storm for a P.E Nation photoshoot at Clovelly Beach.
The fashion designer, 44, proved herself to be her own best advert as she flaunted her modelling credentials while decked out in clothing from her very own brand.
For the photoshoot, Pip put her toned physique on display in a black high-leg swimsuit, believed to be from her athleisurewear brand’s upcoming collection.
She styled her stunning ensemble with a beige trench coat, worn open as she worked the angles for the camera while posing by the dramatic sea views.
Pip, who is now P.E Nation’s sole creative director after co-founder Claire Greaves’ exit, kept comfortable in a pair of chunky black high-top trainers and sheer socks.
She shielded her eyes with a pair of stylish shades and jogged along the promenade while striking a series of playful poses for the camera.
Pip appeared to be in jovial form as she beamed from ear-to-ear while taking centre stage for the photoshoot, becoming her brand’s own best advert.
Pip has been giving her brand a huge overhaul after taking over as the sole creative director following the shock exit of co-founder Claire Greaves (formerly Tregoning).
Pip Edwards showed off her incredible figure in a stunning beachwear look as she posed up a storm for a P.E Nation beach photoshoot
The fashion designer, 44, proved herself to be her own best advert as she flaunted her modelling credentials while decked out in clothing from her very own brand
For the photoshoot, Pip put her toned physique on display in a black high-leg swimsuit, believed to be from her athleisurewear brand’s upcoming collection
In March, the athleisurewear brand confirmed Claire was stepping back from the business in March, ending one of Aussie fashion’s longest lasting relationships.
Amid rumours of a falling out, Pip spoke about her former business partner for the first time since Claire’s sudden departure as she reflected on their 10 years working together last month.
‘In P.E. Nation with my business partner – she was the product one. She was an amazing designer and I was more the marketing side of things,’ she told the Kyle And Jackie O Show.
While she didn’t comment on the circumstances that prompted Claire’s exit, Pip said she has fond memories of working with her former partner as she praised for being an ‘amazing designer’.
Pip went on to give an insight into how the business has changed since Claire’s exit, revealing there are now many more people working on the brand’s designs.
‘The two of us got together and really kicked [P.E Nation] off. But now there’s a team of… lots, the design team has got eight [people],’ she told hosts Jackie O Henderson and Kyle Sandilands.
Her comments came after she seemingly took a thinly-veiled swipe at Claire in a social media post amid rumours of a falling out between them.
Last month, Pip took to Instagram to share a picture of herself backstage at P.E Nation’s first Australian Fashion Week show since Claire’s departure.
She styled her stunning ensemble with a beige trench coat, worn open as she worked the angles for the camera while posing by the dramatic sea views
She styled her stunning ensemble with a beige trench coat, worn open as she worked the angles for the camera while posing by the dramatic sea views
Pip, who is now P.E Nation’s sole creative director after co-founder Claire Greaves’ exit, kept comfortable in a pair of chunky black high-top trainers and sheer socks
She shielded her eyes with a pair of stylish shades and jogged along the promenade while striking a series of playful poses for the camera
Pip appeared to be in jovial form as she beamed from ear-to-ear while taking centre stage for the photoshoot, becoming her brand’s own best advert
In a caption alongside the snap of herself and her smiling colleagues, she penned in an apparent swipe: ‘We did good. My fave team ever.’
Pip also recently wiped all traces of Claire from P.E Nation’s social media in a seemingly telling move.
The act erased years of posts promoting the sportswear brand, and all traces of her former business partner from the page.
Countless photos of the friends attending events together and promoting their brand are now gone, as Pip starts a new chapter in her professional life.
She poignantly captioned her post: ‘The past has been celebrated and now we pave the way for a new beginning.
‘This fresh start has been initiated by wiping the slate clean to usher in a new age @p.e.nation #penation.’
In March, P.E Nation said in a statement that Claire would be ‘pursuing other creative endeavours’ and taking her career in a new direction.
Pip through her arms in the air as she ran around and struck playful poses while a photographer snapped shots of her from all angles
Pip styled her golden tresses in a straight fashion and accessorised her look with an array of rings and earrings
Pip has been giving her brand a huge overhaul after taking over as the sole creative director following the shock exit of co-founder Claire Greaves (pictured right with Pip)
The brand told the Daily Telegraph: ‘After 10 years of driving P.E Nation with friend and co-founder Pip Edwards, Claire Greaves has made the decision to step out of the day to day running of the business.
‘Claire will remain on the board and will retain her shareholding as the company continues to thrive in the very creative, visionary hands of Pip Edwards at the helm, along with the board of directors.
‘The business has secured and developed an extremely strong product and design team.
‘Pip and the company are in complete support of Claire’s transition to pursue other creative endeavours and wish her the absolute best in her next chapter.’
Pip and Claire co-founded the athleisure brand in Sydney back in 2015, and turned it into a globally thriving business.
