Olivia Attwood apologised to her mum as she revealed her new tattoo in tribute to her famous catchphrase on Instagram on Tuesday.
The Love Island star, 34, shared a series of snaps showing off her fine line inking which reads, ‘What now?’, just above her right wrist.
Olivia enjoyed a night out celebrating her River Island collection launch at Mistress of Mayfair and treated guests to tattoos by artist, Fine Line Hearts Club.
The Loose Women panellist took to the hot seat herself, wearing a black T-shirt and chic boucle checked skirt, as she had the artwork on her wrist.
Captioning the snaps, she penned: ‘Only went and did it, didn’t I. Sorry mum.’
Previously Olivia has admitted on her Sunday Roast Reheated podcast, which she co-hosts with Pete Wicks, 36, that she has been inspired to get the tattoo after seeing fans get the popular phrase themselves.
Olivia Attwood apologised to her mum as she revealed her new tattoo in tribute to her famous catchphrase on Instagram on Tuesday
The Love Island star, 34, shared a series of snaps showing off her fine line inking which reads, ‘What now?’, just above her right wrist
The ITV star confessed she felt left out and was ‘considering a trip to the tattoo shop’, but thanks to the lavish bash, the tattoo artist came to her.
Olivia now has six visible tattoos, all in the same delicate fine line style.
The phrase first went viral when Olivia was planning her wedding to footballer husband Bradley Dack.
On her podcast, she said: ‘What now, I said WHAT NOW, that’s what I say every time, what do you want?’
She added: ‘If you are planning on getting married, don’t.’
The phrase, ‘What now’ has since gone viral on TikTok, becoming a staple of Gen Z slang.
Elsewhere during her party Olivia was supported by her husband Bradley who was seen arriving separately for the event.
Earlier that week, the Gillingham FC star was noticeably absent when Olivia graced the red carpet for the National Television Awards on Wednesday.
Olivia enjoyed a night out celebrating her River Island collection launch and treated guests to tattoos by artist, Fine Line Hearts Club
Reposting the snap, she penned: ‘Only went and did it, didn’t I. Sorry mum’
Olivia recently raised eyebrows when she was pictured cosying up to longtime pal Pete Wicks during a messy trip to Ibiza.
The Loose Women star later admitted she could understand why the images made her footballer husband ‘upset’ and confessed her marriage was a ‘work in progress’ during an appearance on Lorraine.
Pete was snapped with his arm draped around bikini-clad Olivia on a yacht during a drunken boat party on the White Isle.
The image prompted a backlash online, as well as unsavoury chants aimed at Bradley by football fans watching him play for League Two side Gillingham.
The pictures even sparked a feud with Olivia’s closest pal Ryan Kay, her former assistant, who has reportedly cut the TV presenter out of his life completely.
Last week, Olivia admitted that her marriage to Bradley had faced a ‘challenging’ six months and she understood why the footballer was ‘upset’ seeing pictures of her cosying up to Pete.
Speaking exclusively to the Daily Mail, she reiterated that her and Brad’s relationship is ‘not perfect’ but insisted they are still very much together – and that she and Pete are just good friends and work colleagues.
Opening up about the furore which sparked numerous headlines, Olivia insisted that both she and Bradley are determined to overcome what she described as ‘difficult times’ sparked by their incredibly busy work schedules.
She said: ‘Me and Brad never pretend to have a perfect relationship, we have been up, down, left, backwards, and the last six months have been really challenging for us.
‘My work and his work take precedence over everything, we have to navigate our relationship all the time.
It comes after Olivia made a solo appearance at the NTA’s without husband Bradley Dack after she raised eyebrows as she was pictured cosying up to longtime pal Pete Wicks in Ibiza
‘It’s the boring side of being an adult in a long-term relationship, we constantly have to work at it and that’s just the truth.
‘No one else really wants to say that part out loud but it is difficult at times. It’s great to post a picture on Instagram but we’re transparent people and it’s not always like that.
‘There are ups and downs, there are things on his side which haven’t been great, there’s a mix of things. I have f***ed up and done stuff, Brad has f***ed up. It’s really easy to pretend you’re perfect but no one is if you just dig a little deeper.’
On Bradley’s reaction to seeing her pictured with former TOWIE lothario Pete, who had his hand on her thigh, she added: ‘I get why Brad didn’t like it, we were all on the boat, drinking and hugging each other and being best friends, it was family vibes.
‘But if it was the other way around, of course I wouldn’t like it either, me and Brad are very similar people, we were drawn together because we’re both quite out there personality-wise, we know how to have fun.
‘But I completely understand why he was a bit miffed but it was never as deep as anyone made out. People were like, “oh my God, they’re getting a divorce because Pete hugged her”, but that’s not the case. Also, Pete is hugging me, I was just there!’
She continued: ‘It was just a holiday to Ibiza, who knew it would cause so much trouble? I was there with KISS, which is why Pete was there and we were hosting for them. We hosted an O Beach event and a couple of my pals joined and we had a few extra days.’
