She has collaborated with Nivea for a soft launch back to the spotlight.
And Cheryl continued her remergence in a video shared on the skincare giant’s Instagram page, in which she strutted her stuff in a leather trench coat.
After unveiling the campaign last month, she has since gone down memory lane in a fun video before the reveal of her sexy leather look.
The star, 42, wore chic angular sunglasses and gold hoop earrings in the clip, which saw her flick her hair before entering a building with a smirk.
A caption on the video on Nivea’s Instagram account read: ‘Our NIVEA Epigenetics Age Rewind Serum is, in Cheryl’s iconic words, so edgy and so different…
Cheryl continued her remergence to the spotlight in a video shared on the skincare giant’s Instagram page, in which she strutted her stuff in a leather trench coat
The star, 42, wore chic angular sunglasses and gold hoop earrings in the clip, which saw her flick her hair before entering a building with a smirk
‘This breakthrough product rewinds visible skin age in just 2 weeks. Containing brand new ingredient, Epicelline our Cellular Epigenetics Age Rewind Serum is now available to purchase in Boots’.
Last week, Cheryl looked radiant in a video for the campaign as she revisited some of her old looks to reflect on her skin journey over the years.
For her collaboration with the beauty brand for their new Epigenetics range, the star was glowing in a new clip as she looked back at old ‘innocent’ snaps of herself.
The new campaign marks her return to the spotlight following her ex Liam Payne’s tragic death last October.
In the clip she looked back at old snaps of herself, the first of which was a youthful, fresh-faced image of her performing while in Girls Aloud.
She said of the snap: ‘Wow, what do we have here. What do I see? I see a lot of youth, and innocence maybe here. On the skin as well as in the eyes.’
She added: ‘Before I joined Girls Aloud I never used to use foundation, I didn’t pay much attention to my skin in general because I never had to but the stage makeup and long nights and long days meant I was probably a bit dehydrated.
She has collaborated with Nivea for a soft launch back to the spotlight
Last week, Cheryl looked radiant in a video for the campaign as she revisited some of her old looks to reflect on her skin journey over the years
For her collaboration with the beauty brand for their new Epigenetics range, the star was glowing in a new clip as she looked back at old ‘innocent’ snaps of herself
‘Everything played a part. Kimberley (Walsh) had a lot of advice when I joined the group, she always had a lovely foundation base. Funnily enough we all used to wear the thick blue Nivea cream!’
The next image showed her later on in her career performing solo as she commented: ‘Oh wow this was a good period time but my makeup and skin… my poor poor skin.
‘I heard older women tell me to take care of my skin, use SPF and stuff but you don’t listen. But I will say to the younger women, take care of yourself now and you will thank yourself.’
The third and final image she looked back on was from her performing at Mighty Hoopla festival in 2021.
She said of the picture: ‘This wasn’t that long ago and you can see here that I have started to take notice of all the data and science we have to prove the different stresses that affect our skin. Epigenetics is part of that.
‘It was nice to take a trip down memory lane, I love to look back on the old photos to see how far I have come personally, spiritually and epigenetically. It’s been a long road but we’re here!’
